Adobe announced that Philip Cronin will join Adobe to lead partner engagement, including the launch of a Partner Reseller Program in the region.
As well as this Adobe has appointed Damon Scarr into a new role as head of ad cloud sales for Asia Pacific (APAC).
Following four successful years leading the development and expansion of the Adobe Partner business in APAC, Scarr will take on responsibility for the enterprise sales go-to-market strategy and growth acceleration for Adobe's Ad Cloud business across the region.
As media consumption increasingly shifts to mobile devices, delivering relevant customer experiences is a key focus for brands across APAC.
With integration into Adobe Experience Cloud, Adobe Advertising Cloud is uniquely positioned to deliver personalised advertising experiences at scale.
Adobe APAC president Paul Robson says, “Damon has built our successful Partner business in APAC over the past four years and led significant transformation programs for our customers.
“His appointment into this new role reflects the importance of our Ad Cloud focus and growth strategy across the region.
Cronin brings extensive corporate experience to Adobe, including 18 years with Intel, four of those years as Director for APAC and Japan, where he worked closely with Fortune 500 companies and partners.
Most recently he was a Director at eClipse Innovation, a business consultancy focused on delivering business and sales strategy, change management, advisory, marketing programs and innovation solutions for businesses in APAC.
Cronin is an advisor to Australian and international governments and has served as Chairman of the Australian Information Industry Association (AIIA).
Adobe global partners VP Jay Dettling says, “Philip is an experienced leader with a strong record of driving innovation, sales and the partner business.
“As we enter this next phase of growth in APAC, partners are critical to our strategy.
“I'm thrilled to have Philip at the helm to lead the region into exciting new opportunities, including our reseller program.