Oracle launches new AI tools to boost sales productivity

Oracle has announced the introduction of new artificial intelligence (AI) agents and generative AI capabilities within Oracle Fusion Cloud Sales aimed at enhancing customer engagement and increasing the productivity of sales teams.

These enhancements are part of Oracle Fusion Cloud Customer Experience (CX) and are now available to users. The AI capabilities utilise interconnected data from finance and supply chain operations to support sales teams in creating personalised and contextually relevant experiences for each client account.

"Sales processes have become overcomplicated and with so many administrative and complex tasks required, sales teams are struggling to find the time needed for effective and meaningful customer communication," said Rob Tarkoff, Executive Vice President and General Manager of Oracle Cloud CX. "The new AI agents and generative AI capabilities within Oracle Cloud Sales eliminate many of these rigid and time-consuming tasks, which enables sales teams to boost productivity and create more impactful connections with customers."

The new AI agents and generative AI capabilities are designed to save time for sales teams, allowing them to focus more on fostering customer relationships. The innovations include several specific functionalities.

The Customer Engagement Agent is designed to save time and improve productivity by optimising customer communications. It can quickly draft customer-ready emails that bypass spam filters and allow sales representatives to customise the tone and call-to-action to suit specific audiences.

The Customer Records Agent provides tools for more efficient maintenance of up-to-date account activity records. For example, the AI agent can summarise recent account activities, organise meeting notes, and auto-populate the system with these details for internal team access and collaboration. The agent also offers proofreading and reformatting options, such as using bullet points or highlighting action items.

The Customer Intelligence Assistant helps sales teams quickly attain a comprehensive understanding of accounts and build more meaningful customer connections. This generative AI-powered assistant can create a summary of an account, including details such as recent activities, current sentiment, and contract status. It provides a more holistic, personalised, and contextually applicable overview by leveraging extensive data across sales, finance, and supply chain functions.

The addition of Multilingual Support allows sales teams to effectively connect with global audiences. Embedded generative AI capabilities facilitate quick translations of customer engagements, enabling interactions in various languages.

According to Gartner, "Generative artificial intelligence (GenAI) is reshaping the sales technology landscape, offering innovative solutions in areas such as prospecting, sales analytics, forecasting and sales enablement. Tools infused with GenAI capabilities embed in use cases across the sales function, supporting key priorities such as revenue growth, GTM, cost optimisation and risk mitigation."

Gartner also forecasts that "By 2026, B2B sales organisations using generative-AI-embedded sales technologies will reduce the amount of time spent on prospecting and customer-meeting prep by over 50%."

Oracle Fusion Cloud CX forms part of the wider Oracle Fusion Cloud Applications Suite. It is described as a connected suite of applications that leverage AI capabilities to aid organisations in creating, managing, servicing, and nurturing lasting customer relationships across marketing, sales, and service. The embedded AI serves as an advisor and assistant, helping to analyse connected data across these areas to enhance operational efficiency and improve the customer experience.