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Optimizely named Leader in 2024 Gartner Magic Quadrant for fifth year
Tue, 5th Mar 2024

Optimizely, a digital experience platform (DXP) provider, has been recognised as a Leader in the 2024 Gartner Magic Quadrant for Digital Experience Platforms. This honour marks the fifth consecutive year that Optimizely has landed in the Leaders Quadrant.

The Gartner Magic Quadrant evaluated Optimizely on two key use cases: Business to Business (B2B) and Business to Consumer (B2C). On a 5-point scale, Optimizely secured the top spot in the B2B Use Case with a score of 3.78 and a second position in the B2C Use Case, scoring 4.03. Both of these coveted ranks were awarded to the company for the second consecutive year, showcasing the Gartner Critical Capabilities for Digital Experience Platforms.

Alex Atzberger, CEO of Optimizely, expressed pride in the company's recognition as a Leader for digital experiences by Gartner. He highlighted Optimizely One as a unified platform offering marketers control and visibility throughout the content lifecycle. Atzberger also emphasised the integration of AI and experimentation into the workflow to enhance the marketer experience and drive growth for customers. 

Alex Atzberger said, "We are extremely proud of the Gartner recognition of Optimizely as a Leader for digital experiences. With Optimizely One, we are providing a unified yet composable operating system for marketers. Marketers deserve a go-to platform that gives them control and visibility of the entire content lifecycle in addition to embedding AI and experimentation into each step of the workflow."

"This Gartner acknowledgment, once again, inspires us to further improve the marketer experience and help our customers drive growth through an amazing digital experience," said Atzberger. 

This noteworthy recognition of Optimizely comes amidst a series of high-profile accolades. In the final quarter of 2023, Optimizely was named a Leader in the Forrester Wave: Digital Experience Platforms. The firm also secured the highest ranking in the Current Offering category while receiving high scores for AI/Machine Learning, front-end experience, practitioner tools, and campaign management criteria.

The recognition by authoritative voices such as Gartner and Forrester demonstrates Optimizely's commitment to driving growth through digital experience and innovation. Their platform Optimizely One has been fundamental in enabling marketers to have control and visibility over the entire content lifecycle, in addition to incorporating AI and experimentation into every workflow step.

The Gartner Magic Quadrant for Digital Experience Platforms is a comprehensive study that evaluates digital market trends, operational capabilities, product strategies and innovation. Previous to the Optimizely brand, this accolade was awarded to Episerver, which acquired Optimizely and later rebranded to Optimizely and was recognised as a leader in the 2021 and 2020 Magic Quadrant for Digital Experience Platforms.

As a registered trademark and service mark of Gartner, Magic Quadrant recognitions uphold strict parameters and criteria while acknowledging marketplace leaders. Gartner's research and publications do not endorse any vendor, product or service represented. The recognition reflects the opinions of Gartner's research organisation and should not be construed as absolute facts but rather a trusted insight into the digital marketplace.