Opmetrix was recently announced as a MYOB independent software vendor (ISV) for MYOB Advanced. Business is increasingly becoming mobile, and that is the area this partnership is looking to address.

Opmetrix is a cloud-based mobile sales management solution, while MYOB Advanced provides mid-to-large companies a subscription and browser-based cloud enterprise resource planning (ERP) solution hosted with Amazon Web Services.

Both companies are intending to utilise partners in the channel to promote and deliver the integrated solution

General manager of enterprise at MYOB, Carolyn Luey says customers with field-based sales teams need up to the minute information on sales, salesperson activity and feedback from the field.

“Customers using MYOB in conjunction with Opmetrix will be able to have that and more,” Luey says.

“Partnering and working closely with MYOB ensures that customers will enjoy a seamlessly integrated solution.

Opmetrix country manager for Australia, John Slaiman says Opmetrix seamlessly integrates with MYOB to manage customers, sales and improve store performance and promotional activity, providing a true competitive advantage - what's more, Opmetrix can be accessed both on and offline, enabling customers to work from anywhere.

“We are delighted to be recognised as an ISV by MYOB, says Slaiman. “We are looking forward to working with MYOB and their partner channel in delivering integrated solutions to MYOB customers.