New boss as Ricoh Australia looks to drive transformation

Ricoh Australia has appointed industry veteran Andy Berry to head up its local operations as the vendor continues to transform in 'this age of the customer'.

Berry replaces John Hall in the top job, with Hall retiring last month.

Berry, whose 25 years in IT has included stints with Fuji Xerox and Xerox Europe where he led both the print hardware and software divisions as well as the business process outsourcing division, is charged with driving Ricoh's 'transformational' strategy locally.

Berry, says he sees significant opportunity for Ricoh in the traditional print market and when coupled with a 'comprehensive' set of workplace solutions and services across information technology services, print and document management, the company is 'eanbling customers to change their traditional ways of working'.

"I admire the Ricoh approach to understanding the changing needs of its customers and how it then applies innovation," Berry says.

"At the same time, the company balances the strength of its global scale with belief in the local team and the importance of their enduring relationships with customers, channels and partners.

Kazuhisa Goto, Ricoh Asia Pacific managing director, says Berry's appointment comes at a pivotal time for the company in Australia.

"As an accomplished whole of business leader he brings domain expertise and a proven track record of leading change while achieving solid growth," Goto says.

"Berry's ability to lead with a clear vision backed by a unified team has made him the success he is today; his deep knowledge of global services and market trends will be integral in driving Ricoh forward in this age of the customer.

"At the same time, his energetic and results driven style combined with his customer centric approach will strengthen Ricoh's transformational journey.

Berry's most recent position was as managing principal of Trivium Solutions and principal consultant with Second Road, where he worked with Australian blue chip business leaders and small company owners on enterprise strategy, go-to-market, cultural transformation and leadership effectiveness.