ChannelLife Australia - New appointment for APAC business as WatchGuard accelerates channel momentum

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New appointment for APAC business as WatchGuard accelerates channel momentum

WatchGuard Technologies has announced the appointment of a new marketing manager for Asia Pacific, as the company looks to accelerate its channel momentum in the region.

Based in Sydney, Paul Sadler joins the security appliances firm from PushPull Marketing, and will be responsible for working with the company’s regional channel partners to drive mutual business success.

“We are delighted to have Paul onboard as he brings the channel experience and market understanding that will help drive our business forward in key markets,” says David Higgins, ANZ regional director, WatchGuard Technologies.

“As companies in all markets grapple with security challenges, Paul’s extensive experience will be highly prized in supporting our channel partners’ efforts to tap into these markets,” he says.

According to WatchGuard, Sadler has worked with several IT brands as well as many distributors, systems integrators, resellers and managed service providers to deliver strategies and tactics that drive new business growth.  

While focusing on WatchGuard’s channel partners, Sadler is at the same tasked with increasing brand awareness, generating sales leads, managing partner and alliance marketing and working closely with the company’s regional sales teams.

Sadler previously launched and ran local marketing agency, PushPull Marketing and worked with vendors who lacked any in-country marketing resource. PushPull eventually merged with local Splunk distributor, DNA Connect Australia, and Sadler became marketing director for the combined business. 

Prior, Sadler held the national marketing manager role at Avnet Technology Solutions, as well as roles at  ITX Group and Westcon Group in Australia.

“We also look forward to him launching new marketing programs across the region that will enable us to strategically engage with our customers and partners,” Higgins adds.

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