NETSCOUT has announced the launch of its global enterprise channel partner programme, enabling its partners worldwide to resell the entire NETSCOUT portfolio.

According to the company, CONNECT360 is a channel-friendly, multi-tiered programme that enables global and regional partners to market NETSCOUT's enterprise product portfolio, spanning service assurance solutions and portable network analysis and troubleshooting tools.

“This world-class channel partner programme is designed to drive top-line revenue and profitability for both partners and NETSCOUT alike,” it says.

Gary Staley, vice president of world-wide channel sales for NETSCOUT, says CONNECT360 is a multi-tiered programme for any NETSCOUT Enterprise Systems or Handheld Network Test Solutions partner. It is designed to enable highly-valued partners to sell more effectively and profitably by providing access to sales and technical resources that they need to be successful.

“The introduction of the CONNECT360 channel partner programme is a momentous occasion for NETSCOUT because it unifies previously separate channel strategies across our enterprise network product lines and provides a strong foundation for building stronger relationships with our most valued partners,” Staley explains.

“As a result of NETSCOUT's acquisition of the Danaher Communications business in mid-2015, we now have an even broader range of market-leading products and technologies that we can offer to our customers through our extensive channel network,” he says. “This programme will be a major driver of our vision for the future, helping the company to efficiently scale its business and address customer demand worldwide. ”

According to Jennifer Clark, vice president, Networking, for 451 Research, distribution, both two tier and single tier, is key to a vendor's ability to reach all segments of their addressable market.

“Acquisitions often focus on merging products, technologies, and personnel and neglect channel,” she says.

“With the introduction of CONNECT360, NETSCOUT has taken the time and focus to ensure that the channel partnerships brought on board with the acquisition of Danaher's Communications business, not only weather the transition, but are strengthened and expanded to the benefit of NETSCOUT, its channel partners and its end customers,” explains Clark.

“CONNECT360 should greatly increase NETSCOUT's international reach and presence and provide new, critical, cross-selling opportunities,” she says.

Eric Kohl, executive director, Advanced Solutions at Ingram Micro says the CONNECT360 partner programme is ‘channel-friendly and offers the flexibility and incentives channel partners need to grow their business faster and more profitably'.

“In addition to a growing portfolio of products, NETSCOUT and Ingram Micro provide channel partners with pre- and post-sales support services, as well as field marketing and enablement programmes that will help expand their business,” he explains.

“We're pleased to serve as a NETSCOUT preferred distribution partner,” Kohl adds.