Furthering its expansion into APAC and increasing its investment into Australia, MuleSoft is opening an office in Melbourne and has brought on Andrew Mumford as regional sales director.
According to the company, the new Melbourne office will specifically help service MuleSoft's growing customer base in Victoria, fuelled by demand for Anypoint Platform. The platform for API-led connectivity is used by enterprises to connect applications, data and devices, and engage with employees, partners and customers.
MuleSoft's Victoria-based customers include Telstra, Australia Post, Myer, Deakin University, Michael Hill, Realestate.com.au, Swinburne University of Technology and Toyota Australia.
According to MuleSoft, API-led connectivity is a centre piece of an IT strategy and enables business and digital transformation.
MuleSoft says as virtually every company makes a shift toward becoming a digital business there is a critical need to rapidly leverage new and existing assets and services. API-led connectivity can enable enterprises to create more efficient systems, processes, and experiences, while securing and managing access across the enterprise, according to the company.
Will Bosma, MuleSoft vice president of Asia Pacific, says, “The new office in Melbourne will support the expansion of our customer base and partner ecosystem, accelerate customer success and house a growing local sales and services team. These investments build on MuleSoft's longstanding commitment to the Asia Pacific region and continued demand from leading organisations across almost every industry.
As regional sales director, Andrew Mumford is tasked with increasing sales and partner engagement in support of propelling momentum for the company's platform. He will report directly to Bosma.
Mumford joins MuleSoft with more than 20 years of sales and business development experience in the IT industry. He was formerly regional sales manager at Aruba Networks, the Hewlett Packard Enterprise company, where he was responsible for driving forward sales outcomes for the company's wired and wireless networking technology in Victoria, Australian Capital Territory, New South Wales and Queensland.
Prior to Aruba Networks, Mumford was sales director, southern region at VMware, where he was responsible for increasing brand awareness and driving sales outcomes for the company's cloud and vitualisation solutions among prospective and existing enterprise clients.
Prior to this role, Mumford was an enterprise account manager at VMware, in charge of the global account management of Telstra.
Bosma says, “We're thrilled that Andrew has joined us at this time in our market development in Australia. With the rapid growth in digital transformation and API initiatives, it was critical that we engaged the right person to ensure our delivery is superior and continues to evolve alongside our customers' needs.
“At the same time, his experience and understanding of the challenges that our customers face will enable us to strategically contribute to the longer term expansion of the company."
In addition to Melbourne, MuleSoft now has 12 office locations around the world. The company has more than 650 employees and more than 950 enterprise customers. The Melbourne office is located at: Rialto South Tower, Level 27, 525 Collins Street.