Story image

LiveRamp brings data-driven marketing platform to Australia

23 May 2018

LiveRamp is bringing it’s its identity resolution service, IdentityLink, to Australia.

In the announcement, IdentityLink is described as enabling brands to connect people, data, and devices to construct an omnichannel view of the consumer and serve consumers in a privacy-conscious way.

This view can be activated to connect and serve consumers via ‘people-based marketing’ programmes across devices globally in over 50 in-region, and more than 550 international destinations.

People-based marketing is described as allowing brands to create more meaningful experiences for consumers by replacing irrelevant content with content that meets a person’s specific interests and preferences.

This solution aims to inform people-based marketing strategies and allow marketers to engage with consumers at precisely the right moment with content and messaging that is relevant to that consumers’ wants and needs.

The privacy concerns around data management are also addressed, as LiveRamp operates in an Acxiom Safe Haven-certified environment with technical, operational, and personnel controls designed to ensure the proper and ethical use of data.

“Marketers are putting a focus on people-based marketing and need to adapt to best serve the evolving needs of the consumer,” says LiveRamp Australia managing director Esther Carlsen.

“IdentityLink enables the execution of informed marketing practices across the digital ecosystem to help create an enhanced omnichannel customer experience, and ultimately deliver significant business value.

“In bringing IdentityLink to Australia, LiveRamp is driving the globalisation of people-based marketing, while adding another layer of marketing technology sophistication that is trusted by brands, agencies, publishers, platforms and data owners.”

As consumers continue to merge their offline and digital lives, the majority of marketers (92%) believe the ability to execute and unify people-based marketing across all digital channels is of significance.

Global and local brands can now use LiveRamp to activate offline first- and third-party data across their marketing stack, enabling them to reach consumers with relevant messages and tie online campaigns back to real sales results.

Zoom’s new Rooms and Meetings features
Zoom has released information about the upcoming releases for its Rooms and Meeting offerings for 2019.
Aussie company set to democratise direct-to-orbit IoT access
Adelaide-based Myriota has released a developer toolkit that has been trialled and tested by a smart waste management platform.
Apple's AirPods now come with 'Hey Siri' functionality
The new AirPods come with a standard case or a Wireless Charging Case that holds additional charges for more than 24 hours of listening time.
Dynatrace takes pole position in APM Magic Quadrant
It placed highest on Ability to Execute and furthest on Completeness of Vision in the 2019 Quadrant for Application Performance Monitoring (APM).
HCL and Xerox expand strategic partnership
Under the terms of the agreement, HCL will manage portions of Xerox’s shared services, including global administrative and support functions.
Avaya expands integration with Google Cloud AI
This includes embedding Google’s machine learning within conversation services for the contact centre, enabling integration of AI capabilities.
Forrester names Crowdstrike leader in incident response
The report provides an in-depth evaluation of the top 15 IR service providers across 11 criteria.
Poly appoints new A/NZ managing director, Andy Hurt
“We’re excited to be bringing together two established pioneers in audio and video technology to be moving forward and one business – Poly."