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LG modernises Sydney Dance Company with innovative tech upgrades
Mon, 26th Feb 2024

LG Business Solutions (LG), recognised globally for commercial information display technologies, has unveiled its most recent project undertaken in partnership with Sydney Dance Company. The project is aimed at integrating advanced technology into the historic Walsh Bay Wharf Studios to enrich visitor experiences.

This initiative builds upon a two-year association between LG Electronics and Sydney Dance Company, resulting in a renovation that brings forth innovative digital display solutions spanning four dance studios, a theatre and foyer space, a gym and conditioning studio, cafe, and outdoor areas. In addition, the spaces are equipped with refreshed sound systems, flooring, and acoustic treatment.

The studios, housed in a cargo wharf dating back to the early 20th century, now feature the sleek and minimalist design of LG display solutions. These additions blend seamlessly with the existing architecture, maintaining the historical charm of the building while adding an element of contemporary utility and sophistication to various spaces.

Adding to the unique appeal of each space within the building are High Brightness Signage and Outdoor Displays. Known for their vibrant colour expression and outstanding readability, these displays serve as dynamic points of engagement for passersby and visitors. Their slim, robust design also ensures a seamless blend with the studio's architecture.

Gemma Lemieux, Marketing Director at LG Electronics, expounded on the combination of the Studios' historic charm and modern additions: "We're proud to deliver a state-of-the-art facility that enhances visitor experiences through impactful outdoor signage and immersive audio-visual experiences in the studios. This collaboration showcases our reliability as a go-to partner for businesses ready for the next step towards innovation."

Alan Watt, Philanthropy & Partnerships Director of Sydney Dance Company, appreciates the upgrade: "The partnership with LG allows us to equip our Wharf Studios with the latest technology, extending from signage to interactive screens in our Pilates studio. These state-of-the-art screens enable our team to promote our performances, dance classes, and display other key messages, and we can easily and regularly update them."

In addition to this, the café within the building now features Digital Menu displays with precise and accurate content delivery, enhancing the service offering. Furthermore, several units of LG One:Quick Flex have been installed across the dance studios to streamline virtual communication, thereby improving efficiency in coordinating performances and events.

As part of its vision to become a 'Smart Life Solutions' company, LG aims to expand its B2B portfolio across various sectors, underlining its commitment to innovative solutions that enhance customer and client experiences.