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Lenovo looks to strengthen PC focus for channel partners in India

13 Feb 2017

​Lenovo recently held its first Consumer Channel Partner meet in Ludhiana.

Widely known as one of the biggest PC brands, not to mention a major player in the smartphone and tablet markets, Lenovo shared its business strategy at the event – with a clear focus on what it means for channel partners.

While the meet achieved many purposes, perhaps one of the main happenings was the emphasizing and reaffirmation of Lenovo’s commitment to its consumer channel partners. The event served as an ideal forum to recognize performing partners and encourage their feedback on the exponential opportunities for Lenovo’s consumer business.

Head of the consumer channel for Lenovo India, Ganesh Selvaraj says they see Punjab as booming market with a great potential for growth.

“This is our first channel meet in Punjab, this year,” Selvaraj says. “We take this opportunity to bring our partners together to exchange valuable feedback and empower them so that we can grow together and achieve success as one team.”

In addition to reiterating its strong focus on the Punjab market, Lenovo also announced its latest range of IdeaPad and IdeaCentre products at the event.

“We are happy to introduce an impressive range of exceptionally engineered PCs that reflect our heritage of innovation,” Selvaraj says. “We are confident that our products combined with our partners’ steadfast support will help us win in this market.”

Well-equipped service centers

According to Selvaraj, Lenovo is aiming to provide its customers with a highly differentiated and interactive experience through its service centers located in Ludhiana, Jalandhar, Bhatinda and Amritsar. The well-equipped centers have competent and Lenovo-certified staff to address queries related to Lenovo desktops, notebooks and tablets.

Lenovo has been working closely and strategically with partners over the last two quarters, resulting in landmark success in this region. Lenovo plans to open flagship stores with live demo facilities, providing a rich brand experience for the tech-savvy shoppers in Punjab.

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