Story image

Leader Computers scoops Crucial ANZ distributor award

01 Mar 16

Leader Computers has scooped up Crucial’s ANZ Distributor of the Year award with Micron saying Leader ‘hardly put a foot wrong throughout 2015’.

Crucial is a Micron Technology consumer memory brand, alongside Lexar.

Theo Kristoris, Leader Computers managing director, says Leader uses Crucial products in all its Leader PCs, with ‘thousands’ of resellers in the company’s channel doing the same.

“Our purpose is to help our resellers grow and be profitable. We see our role to the IT channel in Australia to provide industry leading products for distribution. Crucial delivers on all fronts,” Kristoris says.

Richard Clarke, Micron Consumer Products Group national sales manager ANZ, heaped praise on Leader, saying throughout 2015 the distributor ‘showed relentless brand focus and drive, commitment to support the Crucial brand from the top down, rolling promotional activities and targeted events’.

“They were also the largest reseller of Crucial products during 2015,” Clarke says.

“In truth, Leader hardly put a foot wrong througout 2015. When one channel slowed down, others were there to maintain business,” Clarke adds.

Clarke says Leader’s staff managing the Crucial portfolio make a ‘massive’ contribution to the company’s success.

“As the result of partnerships with distributors such as Leader, Crucial as a brand continues to grow not just in pure revenue but also as a brand name,” Clarke says.

“Coming from virtually a zero representation in this region only two years ago, we’re now one of the largest memory brands in the market for DRAM and SSD.”

Earlier this year, Leader Computers took over selected assets of failed distributor Altech Computers, in a deal which provided Leader with an expanded footprint and entry into WA.

Is self-service BI living up to the hype?
the explosion of data available to a business and self-service BI tools is transforming how everyone works - but is self-service living up to expectations?
What the people say - Gartner’s November Customers’ Choices
A roundup of the latest Gartner Peer Insight Customers’ Choices from Backup and Recovery to Business Intelligence and Analytics, and more.
BlackBerry buys out cybersecurity AI firm Cylance
“We are eager to leverage BlackBerry’s mobility and security strengths to adapt our advanced AI technology to deliver a single platform.”
WA council first to adopt new Datacom tech for local government
The early adopter Shire of Majinup’s initial priority is to use Datascape to help it engage more closely with its community.
Five secrets – Workday’s 2019 winning formulas
We thoroughly investigate why business software vendor Workday believes 2019 will be their best year yet.
Exclusive: Strengths and limitations of the AWS/Cisco partnership
Iguazio CEO Yaron Haviv discusses whether the partnership really is a 'match made in heaven' and what it means for the industry.
Google Cloud CEO stepping down to welcome ex-Oracle exec
Google Cloud has grown significantly under Greene's tenure, but has involved tens of billions of dollars and little gains on AWS and Azure.
Why UCaaS is the channel’s ‘opportunity of the century’
The popularity of UCaaS has grown very fast, with larger organisations across major industries like financial services and healthcare embracing it.