KINESSO Commerce & Vudoo partner to launch ShopNow solution

KINESSO Commerce has announced a partnership with technology company Vudoo to launch a new commerce media solution. This solution is set to be implemented across leading commerce partners, including Amazon.

The collaboration, branded as "ShopNow," integrates Vudoo's shoppable advertisement technology with KINESSO's activation and performance capabilities, alongside creative solutions from IPG Mediabrands. This innovative solution allows digital content to be shoppable across the open web continuously.

KINESSO Commerce aims to provide its clients with increased transparency and visibility of the consumer journey through this partnership. The collaboration will enable clients to determine whether consumers complete a purchase after adding items to their shopping carts.

The global partnership will roll out initially in the Australian market, expanding to the UK, US, and APAC regions. This launch will involve several notable Australian retailers, aiming to benefit the broader portfolio of IPG Mediabrands’ clients.

Hope Williams, Head of Commerce at KINESSO Australia, commented on the partnership: "Vudoo's vision aligns perfectly with ours at KINESSO Commerce. We believe every story we tell needs a buy button to ensure a seamless consumer experience, which has become a fundamental expectation for brands today, especially with younger digital-native audiences."

"We are confident this partnership will redefine how our global brands engage with consumers on the open web."

"Our commitment to providing a globally scalable, end-to-end solution—including creative production, activation, and insights, paired with Vudoo's world-class commerce technology—is a testament to our dedication to client growth and success in the face of digital disruption," she added.

Technology provided by Vudoo will enhance KINESSO Commerce’s measurement and analytics capabilities. By capturing first-party data in real-time, KINESSO Commerce aims to improve optimisation processes and drive further conversions for their clients. Additionally, off-retailer website services and content creation capabilities will be enhanced, benefiting the wider IPG Mediabrands network.

Nick Morgan, CEO and Founder of Vudoo, expressed his enthusiasm about the partnership. "We’re thrilled to announce our alliance with KINESSO Commerce, enabling consumers to shop directly from ads and content and helping retailers achieve greater reach. This partnership is a testament to Vudoo's commitment to innovation and our vision for a future where shopping everywhere becomes a seamless reality for consumers worldwide."

Morgan continued, "Together, we hope to set a global precedent of transforming traditional advertising by making every piece of content shoppable directly on the open web."

Amie Owen, Global Chief Growth Officer of KINESSO, spoke on the evolution of the content commerce space. "The content commerce space is rapidly evolving, and expectations from consumers online are high, particularly when it comes to the checkout process," she said. "We’re excited to partner with the team at Vudoo to make content shoppable and streamline the user experience as we believe that everything should be shoppable all the time."

Owen also highlighted the advantages that Vudoo’s platform provides, noting: "The 360-degree view of customer purchasing journeys and real-time analytics available on Vudoo’s platform will enable our marketers to enhance customer engagement and drive actionable insights for brands."