ChannelLife Australia - Kensington offers up rewards to drive partner sales

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Kensington offers up rewards to drive partner sales

Kensington has launched a partner rewards program offering with more than 900 items up for grabs in an effort to drive partner sales, increase revenue and establish market share.

The vendor has also enhanced its partner portal, making it faster and easier for partners to access tools and content that increases competitive advantage, Kensington says.

Partners registered for the rewards program will earn points for selling Kensington products to redeem on items from Swarovski jewellery to Fitbits, barbeques to overseas holidays.

The products need to be purchased through a registered distributor - Ingram Micro, Dicker Data, Force Technology, Try & Byte or Acco Australia.

Sam Goldstein, Kensington marketing and business development manager, says the accessory vendor wants to make selling its products easy, and reward resellers for their efforts.

“By giving them the tools they need to do their jobs more effectively and incentivising them to sell Kensington products, we can expand our reach with Australian consumers,” Goldstein says.

The company cites the example of the purchase of 749 Kensington KeyFolio Thin X3s for iPad Air, purchased during the promotional period, netting a reseller a 32” LG full HD LED LCD smart TV.

Purchasing 479 USB 3.0 docking stations during the promotional period would need resellers either a $1000 Flight Centre travel gift card or a Dyson DC37 Origin Vacuum and a Bose Sounddock Series III.

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