Story image

Ixia launches global ‘invitation-only’ program for channel partners

19 Jan 17

Network security provider Ixia is on a mission to provide partners with greater profitability and new revenue as the company launched its new global partner program this week.

The new initiative, called the Xcelerate Distribution Partner Program, aims to ‘simplify and facilitate the process by which distributors, resellers, and integrators access and deliver Ixia’s network visibility, test and security solutions’.

Ixia’s vice president of global channel sales Lori Cornmesser says that the relationship between Ixia and its distribution partners is crucial to accelerating sales of its enterprise solutions through the channel.

“As we continue to scale our program and worldwide base of reseller partners, investing in our distributors’ success and infrastructure allows us to improve business value to partners and customers quickly and efficiently,” she says.

Partners wishing to join the program may have to wait, as Ixia says the new program is strictly by invitation only. This is to ensure Ixia engages what it calls ‘premier distributors’ to help streamline processes for its global resellers.

The program offers two levels: Distributor and Value Added Distributors (VADs). Participants in the VAD level receive more discounts and access to ‘advanced’ Ixia services such as pre-sales support and regional Ixia product stocking.

The program also offers ordering, training and enablement, marketing and Ixia solution support.

It will also offer discounts on multi-year support contract renewals that ‘promote long-term customer relationships and peace of mind’.

Workday customers start deployments to AWS infrastructure
Business software vendor Workday has turned it's previously announced AWS partnership into a reality.
Royole's FlexPai: So bendable phablets are a reality now
A US-based firm called Royole is delivering on that age-old problem of not being able to fold up your devices (who hasn't ever wished they could fold their phone up...)
How to leverage cloud for data-driven business ops
The next gen of cloud-based data platform services are flexible and cost-effective so even small organisations can unlock data insights.
What MSPs can learn from Datto’s Channel Ransomware Report
While there have been less high profile attacks making the headlines, the frequency of attacks is, in fact, increasing.
Cisco expands security capabilities of SD­-WAN portfolio
Until now, SD-­WAN solutions have forced IT to choose between application experience or security.
IDC - Global digital transformation spend to near $2T by 2022
Hardware and services spending will account for more than 75% of all DX spending in 2019.
AlgoSec delivers native security management for Azure Firewall
AlgoSec’s new solution will allow a central management capability for Azure Firewall, Microsoft's new cloud-native firewall-as-a-service.
Gartner - Global RPA spending hitting its stride
The biggest adopters of RPA today include banks, insurance companies, utilities and telecommunications companies.