Intel Australia has appointed Synnex as its authorised embedded IoT distributor for the Australian region.

Under the new agreement, Intel and Synnex will support existing and future channel partners to sell an expanded portfolio of IoT products and solutions. The expanded range will consist of Intel's embedded components, IoT gateways and industrial PCs from selected Intel IoT Solutions Alliance partners.

These offerings will complement Synnex's cloud services to provide customers with a complete end-to-end solution, enabling increased security and productivity, the company says.

“The power of computing is extending well beyond PCs, tablets and phones to everything we touch and see,” says V.R. Rajkumar, Intel Australia and New Zealand channel sales director.

“Everyday objects are becoming smarter and more connected, which is changing the way we live and work. This is especially true in Australia with the IoT market growing significantly in the past year. Partnerships such as this one will help us meet that growing demand,” Rajukumar says.

Kee Ong, Synnex Australia and New Zealand CEO, says, “Synnex is delighted to partner with Intel as an IoT distributor. We can provide end-to-end IoT solutions, from embedded components and system devices through to networking and cloud solutions.

“This is a great milestone for Synnex and we look forward to working closely with Intel to support our reseller community and take IoT products to market.”

Synnex joins Braemac, an existing Embedded and IoT specialist distributor, which offers its customers design, engineering and integration services in gaming, medical instrumentation, retail, mining, agriculture and other industries.

Effective April 2016, resellers are now able to purchase Intel IoT embedded products from Synnex Australia.