Story image

Ingram takes tough approach to Aussie device market

09 Apr 18

Ingram Micro, a wholesale technology distributor, has announced that its distribution agreement with Global Communications, a New Zealand supplier of ruggedised tablets and devices, has been extended to include Australia.

Ingram Micro NZ DC/POS market development manager Brian Millar says the expansion into the Australian market follows the successful New Zealand launch of the Global Communications range earlier this year.

“We started discussions with Global Communications late last year and officially launched its range of ruggedised tablets and devices in New Zealand at the start of 2018. The response has been such that it made perfect sense to expand our partnership into Australia,” he says.

Global Communications managing director Paul Scoble says the company is delighted that its partnership with Ingram has “gone international” so quickly.

“We’re very much a specialist supplier and as such, we have quite a low public profile, so partnering with Ingram here and now in Australia is fantastic news for us,” he says.

According to Scoble, the success of Global Communications is a combination of price and performance.

“It’s corny to say it’s about price and performance, but in this case it’s corny but true. Our ruggedised devices have a lower failure rate than the name brands at about two thirds of the price.”

“The average failure rate of ruggedised devices is about three percent. Our failure rate is less than 0.8 percent and when you’re equipping a workforce with rugged devices, that’s a significant difference, especially when you are also saving 30 percent in purchase costs,” says Scoble.

The Global Communications product range currently runs from 5- to 12-inch devices, with 14-inch ruggedised tablets coming on stream later this year, says Scoble.

Waikato-based Scoble says with the expansion into Australia, the company has appointed a Sydney-based service agent and is now hiring staff to manage market development and customer support ‘across the ditch’.

“The nature of our products is such that we are strongly focussed on solutions, not just dropping off some tough tablets and then walking away, so it’s important we have staff on the ground to provide that solutions support,” says Scoble.

Millar says Ingram Micro holds the full Global Communications product range and that stock is available to order now.

Hillstone CTO's 2019 security predictions
Hillstone Networks CTO Tim Liu shares what key developments could be expected in the areas of security compliance, cloud, security, AI and IoT.
Can it be trusted? Huawei’s founder speaks out
Ren Zhengfei spoke candidly in a recent media roundtable about security, 5G, his daughter’s detainment, the USA, and the West’s perception of Huawei.
Oracle Java Card update boosts security for IoT devices
"Java Card 3.1 is very significant to the Internet of Things, bringing interoperability, security and flexibility to a fast-growing market currently lacking high-security and flexible edge security solutions."
How SMBs can use data to drive business outcomes
With the right technology, companies can capture consumer, sales, and expense data, and use it to evaluate and construct future plans.
Survey shows that IoT is RoI across Asia Pacific
A recent Frost & Sullivan survey across Australia, Hong Kong and Singapore shows that IoT deployment improves business metrics by around 12%.
IDC: Aussie spending on IT Services to hit $23.5B by 2023
the project-oriented market which is predicted to achieve the highest CAGR through to 2023; though no market is expected to decline
Sophos hires ex-McAfee SVP Gavin Struther
After 16 years as the APAC senior vice president and president for McAfee, Struthers is now heading the APJ arm of Sophos.
Security platform provider Deep Instinct expands local presence
The company has made two A/NZ specific leadership hires and formed several partnerships with organisations in the region.