Global market research company IDC has appointed Iggy Pintado as its managing director for Australia and New Zealand, effective immediately.

He will proactively promote the local team of industry analysts and consulting talent in Australia and New Zealand, complementing IDC's international research expertise.

Pintado has had previous experience as a marketing and sales executive, and was most recently head of marketing at SAS Australia and New Zealand.

He has held senior management and executive positions in enterprise sales, marketing, digital management, communications and business operations at IBM, Telstra, UXC Connect and the Australian Institute of Company Directors.

He is the author of Connected Generation and according to IDC, he is one of the region's most digitally connected business strategists and a recognised thought leader in digital innovation and business initiatives.

Eva Au, IDC Asia Pacific's managing director says “Organisations are increasingly searching for insights from the wealth of data available to them.

“Iggy will lead IDC's unrivalled global coverage with regional and local presence, knowledge, expertise and support in Australia and New Zealand to deliver insightful analysis and credible forecasts to help customers deliver sound business strategies.

Peter Wise, IDC NZ country manager, will continue in his role, reporting directly to Pintado.

Pintado replaces Ullrich Loeffler, is now pursuing other interests in Singapore after working in the position since the end of 2014.

According to IDC, the managing director role involves developing and shaping market engagements and research agendas in close collaboration with the ICT ecosystem including carriers, manufacturers, vendors, channels, and IT buyers.