IBM digital marketing division named Acquia Select Partner

Acquia has named IBM iX, Big Blue's digital marketing services division, as a Global Select Partner.

In collaboration with Acquia, IBM iX can access cloud and open source digital experience tools to help customers update their businesses and improve customer experiences.

As the winner of Acquia's 2018 EMEA "Partner of the Year" award, this further solidifies IBM iX's commitment and ongoing partnership with Acquia on a global scale.

"Acquia remains one of IBM iX's digital ecosystem collaborators, allowing us to help provide our customers with the agile services and solutions they need to survive in today's fast-paced business environment," says IBM iX general manager and global leader Matthew Candy.

"Through IBM and Acquia's combined strengths in open source cloud technologies, we now have the capability to leverage and transition our clients onto hybrid multicloud environments, ultimately helping to create higher-quality digital experiences.

Acquia provides IBM iX with the ability to help integrate existing investments for better customer experience.

Combining IBM iX's digital transformation knowledge with Acquia's expanded AI platform and capabilities for personalisation and journey orchestration, brands can help develop stronger connections with their audiences and build value in their brands.

IBM iX points to its creation of a global digital marketing solution for Centrica Business Solutions to highlight the value it can generate with Acquia.

Centrica released regional websites in nine new marketplaces in five languages over 12 months and went from managing five content management systems to executing multi-site capability and governance with Drupal on one platform powered by Acquia Cloud Site Factory.

Working with IBM iX, Centrica Business Solutions configured its Drupal CMS and integration with both Pardot and Salesforce.

Acquia recognised IBM iX's project with Centrica Business Solution as an Acquia Engage Award winner for B2B Digital Marketing.

"We've had a number of great successes together in the marketplace already, helping to change the way consumers engage with brands," says Acquia global channels senior vice president Joe Wykes.

"We share a common heritage – a deep commitment to open source – and drive to deliver powerful solutions for global brands. Putting our strengths together, we provide customers with a combination of experience, energy and technology know-how.