ChannelLife Australia - IBM acquires Bluewolf, looks to lead Salesforce partner ecosystem

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IBM acquires Bluewolf, looks to lead Salesforce partner ecosystem

IBM has announced it plans to acquire Bluewolf, with the aim of accelerating cloud-based customer experiences for Salesforce users.

Bluewolf is one of Salesforce’s top partners and is recognised globally for its cloud consulting and implementation services.

The planned acquisition is expected to close in the second quarter of 2016 and is subject to applicable regulatory review and customary closing conditions. Financial details were not disclosed.

Together, Bluewolf and IBM will extend IBM’s analytics, experience design and industry consulting with Salesforce consulting practices to deliver differentiated, consumer-grade experiences via the cloud.

Upon completion of this transaction, Bluewolf will join the existing Interactive Experience (iX) practice of IBM Global Business Services to form a consulting capability for clients adopting Salesforce solutions.

IBM iX with experience design and data integration, combined with the cloud consulting and implementation capabilities of Bluewolf, will position IBM for both midmarket and enterprise clients in the Salesforce professional services industry, projected at $111 billion, according to the company.

Bluewolf is one of Salesforce’s longest standing consulting partners, with 12 global offices and more than 500 employees in the United States, Europe and Australia. Bluewolf is consistently recognised by market analysts as a worldwide leader in the Salesforce implementation ecosystem, including in The IDC MarketScape: Worldwide Implementation Ecosystem 2015 Vendor Assessment. Bluewolf has also delivered more than 9,500 successful Salesforce projects for clients including Stanley Black & Decker, Sapa Building Systems and Vodafone Hutchinson Australia.

“There is no question that the consumer-grade experience has emerged as a fundamental element in modern business strategy,” says Bridget van Kralingen, IBM Global Business Services senior vice president.

“Meeting that expectation defines next-generation differentiation and competitive position, and with Bluewolf, we add expertise to scale that capability to the cloud-based capabilities of Salesforce,” she says.

"The powerful combination of our strategic partners, IBM and Bluewolf, will help clients transform and demonstrate the growing client demand for our Customer Success Platform,” says Marc Benioff, Salesforce chairman and CEO.

“In 2001, Bluewolf became Salesforce’s first consulting services partner and today continues to occupy a unique position within the Salesforce consulting ecosystem as one of its most strategic and successful pure-play partners,” says Eric Berridge, Bluewolf CEO.

“We have since expanded our business model, market experience and incredible talent across the world for companies of all sizes and industries. Now, I believe we have the perfect alliance as part of the IBM iX team - equally sharing our passion, discipline and desire to be a global leader in the Salesforce partner ecosystem with the scale, skills and expertise of IBM iX to catapult us there,” says Berridge.

According to IBM, businesses are evolving to meet rising consumer expectations for sophisticated experiences. In fact, 81% of C-suite leaders anticipate more digital and virtual engagement by 2020 and 66% anticipate a stronger focus on customers as individuals. To deliver, companies are transitioning from legacy CRM platforms to cloud-based solutions that enable the agility and innovation required. 

Upon close of the transaction, as part of IBM iX, Bluewolf will continue to develop solutions around Salesforce industry implementations, based on Bluewolf’s library of industry-specific assets, accelerators and mutual expertise in the financial services, healthcare, manufacturing, higher education, public sector and new media industries, among others.

IBM iX is a next-generation hybrid consultancy and digital agency dedicated to creating experiences that connect data with design and develop personalised customer experiences that change how companies do business. iX services span industry strategy, creative and design, to scalable digital, commerce, mobile and wearable platforms. iX specialists work side-by-side with clients to co-create experiences.

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