Story image

Hyland launches marketing portal to help channel partners keep OnBase

22 Aug 16

Hyland's newest initiative aims to bring partners, consultants and marketing together, with the release of its new OnBase marketing portal for its Australian and New Zealand channel partners.

According to the company, the portal will help partners manage new revenue streams, customer development, content, processes and cases, alongside 3000 'customer-driven enhancements' as they move through the information lifecycle.

“So far, 2016 has been a great year for Hyland in Australia and New Zealand not only in terms of revenue growth but also in market recognition for our product offering and the ongoing support from our channel who remain loyal and committed. Our new partner marketing portal continues to add great value for our partners by fuelling their ability to offer a range of consulting, implementation and enablement services," says Bob Dunn, Country Manager for Hyland Australia and OnBase creator.

The portal will help channel partners to manage social media, email marketing, web syndication and content.

Social media syndication will allow partners to implement a marketing strategy Hyland's content through their own social media sites without the pressure of coming up with relevant content themselves.

Email marketing will allow partners to target email campaigns towards solutions or industries through a number of initiatives, such as whitepapers, videos and infographics. Hyland states its email campaigns are automated, so partners choose the campaign they want to run and view the results after they're done.

Web syndication allows partners to choose branding, landing page and downloadable content for their sites, all through the portal.

Content marketing is conducted through the portal's sales resource centre, in which content for industry sector, job title and solution are available.

“The marketing portal is a perfect extension to our sales team as it enables us to have syndicated, well researched and sanctioned content available through multiple channels. The content is easy to access and aligns us closely with Hyland to create a winning formula for mutual market and business development success," says Mark Grimes, Blumark MD.

The company says it is committed to the ANZ market, citing relationships with local partners such as ECM360, Insitec, Konica Minolta, Fusion IM and Techtonics.

Last year Hyland was named a leader in the Magic Quadrant for ECM for the sixth year in a row. The company has also developed its ECM solutions across the company's executive partner account management support.

Xinja can now officially call itself a bank
The ‘neo’bank that is focused on being a digital disruptor to traditional financial institutions has received a restricted banking license from APRA.
Exclusive: Three access management learnings from 2018
There was a renewed global response to data security in 2018, placing pressure on organisations to assume more responsibility for the data they hold.
Wearables market flourishing - fuelled by smartwatches
A market that has stuttered in the past now has a bright forecast as adoption of wearable technology continues to thrive.
The tech that helped the first woman to sail around Australia
Lisa Blair used devices from supplied by Pivotel to aid her in becoming the first woman to circumnavigate Australia non-stop.
Why there will be a battle for the cloud in 2019
Cloud providers such as AWS, Azure, and Google will likely find themselves in a mad scramble to gain additional enterprise customers.
WLAN market picks up thanks to high-end products
Dell’Oro Group have released a report showing that the WLAN market picked up in 2Q18 as 802.11ax saw its first shipments.
Mercury Energy sells smart meter business for $270m
“Metrix’s large installed meter base, deep customer relationships and innovation platform, make this a natural acquisition."
Three imperatives for the modern workplace in 2019
Global IT services company Avanade has released what it sees as the three most important technology focus areas for workplaces in the coming year.