Story image

Huawei phones more popular than Apple, who would have guessed?

A quarterly report released by Canalys states that Huawei retook the number two spot from Apple in Central and Eastern Europe. 

It shipped 1.8 million smartphones to take a 12% market share, beating Apple by fewer than 50,000 units.

Its strength was in low-to-mid-range products, with the P10 Lite becoming its best-seller in the region.

Ben Stanton, Canalys analyst says, “Apple did an excellent job of upselling its installed base to the iPhone 7 Plus, whereas Huawei suffered the fallout from its extremely aggressive end to 2016.

“It built a great deal of channel inventory last year as its sales teams chased a 140-million-unit annual global shipment target.”

“But Huawei is back, growing 11% in quarter two of 2017, Its inventory has now largely cleared and it is firing on all cylinders.”

The success of low-to-mid range phones in Europe raises a very particular question, are consumers tired of paying ridiculous amounts of money for only a slight upgrade each year?

It is becoming clear that lower range phones are in fact just as capable as the high range products, often at a fraction of the price. 

Though, there is still a certain stigma and social pride in having the latest iPhone +++ or Galaxy S9000.

I personally am of the mind that if it works and does everything I need it to do, then I am fine with it. 

Yet, I can’t deny that if someone offered me a Galaxy S8 and a no-brand phone that had all the same features I would probably still pick the S8.

Still, this study does prove that the mindset is slowly dying. 

Affordability is becoming cool, and companies are slowly realising that. 

Samsung has been putting a lot more effort into their lower range Galaxy models, which will all now release with an in-built fingerprint scanner. 

Stanton continues, “Samsung led the smartphone market in 2017, shipping 4.9 million units, a year-on-year increase of 14%.”

“This was due to strong demand for Galaxy A and J series products, which have been updated this year.”

“The Galaxy S8 has been a strong seller into carriers and retailers, but there are signs that some of these channel players have overestimated consumer demand for Samsung’s flagship model.”

The real issue Apple faces is unlike Samsung and Huawei they have no real low-tier and mid-tier phones. 

Each year they just release an upgrade on their previous phone. 

For consumers who can’t afford that $800 upgrade the company's products become less appealing.

Especially when you can get everything that an iPhone offers for 50% of its asking price.

Lenovo DCG moves Knight into A/NZ general manager role
Knight will now relocate to Sydney where he will be tasked with managing and growing the company’s data centre business across A/NZ.
Proofpoint launches feature to identify most targeted users
“One of the largest security industry misconceptions is that most cyberattacks target top executives and management.”
McAfee named Leader in Magic Quadrant an eighth time
The company has been once again named as a Leader in the Gartner Magic Quadrant for Security Information and Event Management.
Symantec and Fortinet partner for integration
The partnership will deliver essential security controls across endpoint, network, and cloud environments.
Review: Blue Mic’s Satellite headphones are good but...
Blue Mic’s newest wireless headphones deliver on sound, aesthetic, and comfort - but there is a more insidious issue at hand.
Is Supermicro innocent? 3rd party test finds no malicious hardware
One of the larger scandals within IT circles took place this year with Bloomberg firing shots at Supermicro - now Supermicro is firing back.
IDC: Smartphone shipments ready to stabilise in 2019
IDC expects year-over-year shipment growth of 2.6% in 2019, while the world's largest market is still forecast to be down 8.8% in 2018.
Microsoft NZ bids Goldie a “fond farewell”
Microsoft New Zealand director of commercial and partner business takes new role across the Tasman. The search for his replacement has begun.