Huawei Australia has appointed Huang Ji (George Huang) as the company's new chief executive officer (CEO) effective immediately.

The company says the appointment is In line with their global practice of rotating senior executives across different countries in order to enable innovation and drive performance in local markets.

Huang will assume the role from outgoing CEO, Mr James Zhao, who held the position since February 2014.

Huawei Australia Chairman John Lord says the local Australian board of directors looked forward to working with Huang to drive performance in the increasingly competitive and dynamic Australian marketplace.

“With extensive experience across a range of diverse markets, the board is confident George will drive further success in Australia,” Lord says.

“George will be focused on highlighting Huawei's global 5G and IoT leadership in the local marketplace, growing the enterprise business in the mining, transport and other industry sectors while elevating the Huawei consumer device brand.

Huang joined Huawei in 1996, and before coming to Australia, Mr Huang headed Huawei's global human resources division.

In other roles, he has served as chief of Huawei's Nanjing and Indian R-D centres, president of the consumer software product line, president of the global device cloud business unit and human resources vice president of the Middle East region.

He studied computer science at Huazhong University of Science and Technology.

On his appointment, Huang says he is delighted to take over the growing Huawei Australia business.

“The Australian market provides strong opportunities for us in the carrier and enterprise sectors. We will persist on our 4.5G and 5G journey and keep delivering innovative ICT solutions,” he says.

“We will continue to share our global knowledge and experience to build a better connected Australia.