Story image

Hootsuite gets ‘premier’ status within Adobe partner program

13 Dec 17

Social media management platform Hootsuite has joined the Adobe Exchange Partner Program at the ‘Premier’ level, marking them as a preferred Social Media Management Solutions (SMMS) provider.

Hootsuite will be working closely with Adobe to bring new solutions to market that are designed to assist customers in leveraging social platforms across their organisation.

This announcement follows Hootsuite’s recent integration with Adobe Creative Cloud, as the two companies continue to develop an ongoing relationship.

Matt Switzer, Hootsuite SVP of strategy and corporate development says, “We are thrilled to continue to expand our relationship with Adobe, bringing powerful new integrations that will help Adobe Experience Cloud customers leverage social in meaningful ways.

“This tight integration between two market leaders results in more customer value from both of our solutions.”

Adobe says the importance of social media integration is rapidly increasing, referencing the 2017 WeAreSocial Digital report, which suggests that global social media use has increased by 21 percent in the last year alone and now reaches 2.8 billion users globally.

It says the partnership with Hootsuite is reflective of its approach to building an open ecosystem that enables customers greater flexibility in delivering customer experiences.

Cody Crnkovich, Adobe head of platform partners and strategy says, “Social media is transformational for our customers and a vital channel for delivering amazing digital experiences.

“Hootsuite is a market leader in enterprise social media management, and we look forward to working with them to create unique integrated solutions across Adobe Experience Cloud.”

As a preferred SMMS partner, Hootsuite’s solutions will be tightly integrated with present and future Adobe solutions.

Current Hootsuite integrations in Adobe Experience Cloud include;

  • Adobe Experience Manager - Connect digital assets to Hootsuite’s publishing experience, to schedule and publish content across multiple social channels.
  • Adobe Analytics - Connect social metrics with omnichannel events to provide a holistic view of customer experience.
  • Adobe Experience Manager Livefyre - Curate and moderate Livefyre user-generated content (UGC) from Hootsuite’s platform, and leverage rights-managed content for social posts.   
Hillstone CTO's 2019 security predictions
Hillstone Networks CTO Tim Liu shares what key developments could be expected in the areas of security compliance, cloud, security, AI and IoT.
Can it be trusted? Huawei’s founder speaks out
Ren Zhengfei spoke candidly in a recent media roundtable about security, 5G, his daughter’s detainment, the USA, and the West’s perception of Huawei.
Oracle Java Card update boosts security for IoT devices
"Java Card 3.1 is very significant to the Internet of Things, bringing interoperability, security and flexibility to a fast-growing market currently lacking high-security and flexible edge security solutions."
How SMBs can use data to drive business outcomes
With the right technology, companies can capture consumer, sales, and expense data, and use it to evaluate and construct future plans.
Survey shows that IoT is RoI across Asia Pacific
A recent Frost & Sullivan survey across Australia, Hong Kong and Singapore shows that IoT deployment improves business metrics by around 12%.
IDC: Aussie spending on IT Services to hit $23.5B by 2023
the project-oriented market which is predicted to achieve the highest CAGR through to 2023; though no market is expected to decline
Sophos hires ex-McAfee SVP Gavin Struther
After 16 years as the APAC senior vice president and president for McAfee, Struthers is now heading the APJ arm of Sophos.
Security platform provider Deep Instinct expands local presence
The company has made two A/NZ specific leadership hires and formed several partnerships with organisations in the region.