ChannelLife Australia - Hills inks Australian distie deal with Brocade

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Hills inks Australian distie deal with Brocade

Hills has inked a formal partnership deal with Brocade, in a move that will see the company distribute Brocade’s enterprise IP networking solutions to its resellers across the Australia.

Hills’ new CEO David Lenz says the partnership with Brocade is a natural extension of Hills’ current relationship with Ruckus Wireless, now part of Brocade, of which Hills has been a distributor for since it started business in Australia in 2010.

“The acquisition of Ruckus by Brocade this year has opened up new opportunities and completed the picture for Hills when looking at a complete wired and wireless solution for our customer base,” Linz explains.

“Brocade has a solid range of enterprise IP networking solutions, which we can now include to enhance our existing solutions, whether a large CCTV network, professional AV system or integrated in-building solution for health or aged care,” he says.

Hills will distribute Brocade’s enterprise IP networking solutions, with a particular focus on Brocade ICX fixed form-factor switches for campus networks. 

Jason Baden, senior director for ANZ, Brocade, says, "As we continue to build our distribution circle in Australia, the vertical focus and expertise of Hills is particularly attractive to our business, lending itself well to our campus networking solutions.

“This partnership will help us focus on the delivery and implementation of business-critical networks that meet the evolving needs of our customers,” says Baden.

Linz says Hills will be combining both wireless and wired networking solutions for resellers and will promote the use of Brocade Network Subscription.

David Linz was recently announced as new CEO for Hills, taking over from Grant Logan. 

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