Google reveals Australia's top searches of 2024

Google Australia has unveiled its annual Year in Search lists, highlighting the most popular searches by Australians in 2024.

The newly released data indicates a keen interest among Australians in global and domestic events, sporting competitions, and cultural phenomena. Notably, Australians sought information on significant events such as the "who won the US election", "QLD election 2024 results", and natural phenomena like the "Aurora Australis". Additionally, there was a surge in searches for the meanings of terms such as "demure" and "baroque".

Aussie sports enthusiasts actively searched for updates on major sporting events. From the "Olympics" and "Paralympics" to the "Euros", "Copa America", and "T20 World Cup", Australians demonstrated their passion for sport, particularly showing support for female athletes.

In the realm of entertainment, Australians showed interest in both international and local offerings. The trend of playing "Connections" and following popular screen hits like "Saltburn," "Baby Reindeer," "Beetlejuice," and "Boy Swallows Universe" illustrates the nation's diverse entertainment tastes.

Culinary trends also reflected a mix of curiosity and indulgence with searches for recipes including "air fryer", "oatzempic", and "cucumber salad". The "Olympic chocolate muffins recipe" proved popular, perhaps indicative of a combination of healthy interest and indulgence.

The fascination with pop culture was evident, particularly with searches surrounding "Taylor Swift". Australians showed a penchant for creating fan-centric items, such as "How to make Taylor Swift friendship bracelets", alongside curiosity surrounding related personalities like "Travis Kelce".

Travel aspirations were notable, with searches for flights spanning local to international destinations. Locations such as King Island, Melbourne, and various Asian destinations piqued interest, speaking to a blend of domestic escapism and global exploration.

Practical and creative skills were also a focus, with Australians engaging in searches that aimed to enhance their daily lives. Searches such as "DIY car maintenance", "how to inspect a used car", and "how to make Easter bunny footprints" suggest a mixture of practical needs and creative pursuits.

The "trending" queries are characterised by significant spikes in search volume over the past year compared to 2023, reflecting evolving interests and priorities within the Australian community.