Story image

Global Synnex AU and Marketo distribution partnership forged

09 Nov 2018

Synnex Australia has partnered with Marketo, the provider of a marketing engagement, analytics and attribution software.

Through this partnership, Synnex resellers are enabled to deploy the Marketo Engagement Platform within their businesses and offer the platform to their customers.

Resellers can expand their service offerings and revenue by partnering with Synnex to optimise their entire lead lifecycle and grow revenue through the Marketo Engagement Platform.  

As the only solutions aggregator to sell Marketo globally, Synnex is expanding their marketing product offerings to ensure its channel and partners continue to innovate digitally.

“We are excited to partner with Marketo, the market leader in engagement marketing software at the forefront of digital transformation,” says Synnex Australia e-commerce and cloud general manager Michael Tea.

“We believe that this distribution agreement will broaden and enrich our digital solutions offering to our resellers and their end-user customers.”  

With the comprehensive suite of applications from Marketo and those built by the Synnex launch point partners, authentic and personalised experiences can be created for everyone, everywhere, any time.  

“At Synnex Australia, we have made it our commitment to become a world-class leader in IT solutions,” adds Synnex Australia CEO Kee Ong.

“By adding the Marketo Engagement Platform to our portfolio, we are continuing to broaden our solution set and enable our reseller network to continue to push digital transformation and innovation in the market.”

The Marketo Engagement Platform will provide the ability to create, manage and deliver personalised engagement at scale across every touchpoint from email and web to social and mobile solutions.   

“We are thrilled to collaborate with a recognised solutions aggregator like Synnex who invests in solutions capabilities for their customers and partners”, says Marketo A/NZ director of alliances Georgina Crowe.

“Together we will be able to empower Australian and New Zealand companies to accelerate and scale their growth with the right platform to plan, engage and measure the impact of their end-to-end marketing activities.”

ForgeRock launches Sandbox-as-a-Service to facilitate compliance
The cloud-based testing environment for APIs enables banks to accelerate compliance with Open Banking and PSD2 deadlines.
Huawei picks up accolades for software-defined camera ecosystem
"The company's software defined capabilities enable it to future-proof its camera ecosystem and greatly lower the total cost of ownership (TCO), as its single camera system is applicable to a variety of application use cases."
Gartner: Good talent put off by old tech
Technology now ranks in the top ten reasons Australian employees will leave their current role, according to Gartner’s 4Q18 Global Talent Monitor.
App downtime costs businesses over $700k per event
One hour of business-critical application downtime can cost larger companies $144,062.52 per hour, with an average repair time of over five hours.
Ingram Micro gives Cloud Marketplace an overhaul
Including a new UI, improved sales and marketing tools, and an API for integrating a partner’s own storefront, CRM and billing.
Aussies too lax about IoT security - McAfee
Aussie consumers are at a loss when it comes to securing the increasing number of connected devices in their homes and are often opting to take no action at all.
AU’s smartphone market suffers record decline
The smartphone market in Australia is going through some tough slog at the moment, but there is some good news on the horizon.
Barracuda expands MSP security offerings with RMM acquisition
Managed Workplace delivers an RMM platform with security tools and services, such as site security assessments, Office 365 account management, and integrated third-party antivirus.