Global Synnex AU and Marketo distribution partnership forged

Synnex Australia has partnered with Marketo, the provider of a marketing engagement, analytics and attribution software.

Through this partnership, Synnex resellers are enabled to deploy the Marketo Engagement Platform within their businesses and offer the platform to their customers.

Resellers can expand their service offerings and revenue by partnering with Synnex to optimise their entire lead lifecycle and grow revenue through the Marketo Engagement Platform.

As the only solutions aggregator to sell Marketo globally, Synnex is expanding their marketing product offerings to ensure its channel and partners continue to innovate digitally.

"We are excited to partner with Marketo, the market leader in engagement marketing software at the forefront of digital transformation," says Synnex Australia eCommerce and cloud general manager Michael Tea.

"We believe that this distribution agreement will broaden and enrich our digital solutions offering to our resellers and their end-user customers."

With the comprehensive suite of applications from Marketo and those built by the Synnex launch point partners, authentic and personalised experiences can be created for everyone, everywhere, any time.

"At Synnex Australia, we have made it our commitment to become a world-class leader in IT solutions," adds Synnex Australia CEO Kee Ong.

"By adding the Marketo Engagement Platform to our portfolio, we are continuing to broaden our solution set and enable our reseller network to continue to push digital transformation and innovation in the market.

The Marketo Engagement Platform will provide the ability to create, manage and deliver personalised engagement at scale across every touchpoint from email and web to social and mobile solutions.  

"We are thrilled to collaborate with a recognised solutions aggregator like Synnex who invests in solutions capabilities for their customers and partners", says Marketo ANZ director of alliances Georgina Crowe.

"Together we will be able to empower Australian and New Zealand companies to accelerate and scale their growth with the right platform to plan, engage and measure the impact of their end-to-end marketing activities.