Zebra Technologies has recognised top-performing Asia-Pacific partners at its Channel Partner Summit and also launched its new PartnerConnect program, which unifies the vendor's previous channel programs.
According to Zebra, the awards laud regional channel partners for their successes, commitment, innovation, and knowledge of the market and the channel ecosystem.
The winners were selected based on a set of criteria, including strategic achievement, business wins, and service excellence.
Fujitsu Australia walked away with the Top Reseller Award of Excellence and the Services Reseller Award of Excellence, while The Crest Corporation (Vertex Global) took away the Competitive Wins Award of Excellence.
The company's new program is designed to evolve Zebra's inclusive channel ecosystem, address the needs of distributors, ISVs, and resellers, provide opportunities for growth, and meet customer and market demands, according to the company.
PartnerConnect is aligned with Zebra's vision to lead the Enterprise Asset Intelligence category through the Solution Partner track, and will provide incentives designed to reward Solution Partners for their commitment and successes in developing visibility solutions that address customer needs.
Channel partners are categorised by tracks, based on individual business model, allowing partners to plan for growth and business evolution, Zebra says.
PartnerConnect recognises and rewards resellers for investments in developing technology expertise through five product specialisations, including card printers, print engines, RFID, supplies, and wireless networks. It also enhances product access to a majority of Zebra's portfolio, according to the company.
Bill Cate, Zebra Technologies vice president Global Channel Strategy, Programmes, and Operations, says, “The new PartnerConnect program aims to integrate our channel communities across all business lines while bearing in mind different partner business models and value propositions. This ultimately provides differentiated benefits that suit their business operations.
“We also recognise the changing needs of our channel partners who are increasingly exploring new sales opportunities, integrated solutions, and services for their customers. We will continue to improve our channel partner programme to solidify long-term partnerships in time to come.
Ryan Goh, Zebra Technologies vice president and general manager Asia Pacific, says, “Our channel partners are a fundamental asset to the vitality of our business, especially in Asia Pacific, where the markets are vast and diverse in different countries. The partner ecosystem provides great value in helping us better understand market needs, identify business opportunities, and contribute tremendously to accelerating our growth together.
“Zebra has deep respect for the channel, and we reciprocate in offering products, solutions, and services that will help them meet the demands of their customers and ultimately grow their own brands and businesses.