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Epson partners with National Geographic to address climate change

By Darren Price
Tue 8 Jun 2021
FYI, this story is more than a year old

Epson Australia is the first Epson office in the world to announce that Epson globally has joined forces with National Geographic to promote the protection of the world’s permafrost with its newly launched ‘Turn Down the Heat’ campaign.

The campaign comes as scientists predict the world’s permafrost will thaw entirely by 2100, drastically changing ecologies, raising global sea levels, and releasing over 950 billion tonnes of methane into the atmosphere. Together, Epson and National Geographic aim to raise awareness of how people can reduce their impact on global warming, from homes to offices and other businesses.

‘Turn Down the Heat’ is fronted by the National Geographic Explorer, Katey Walter Anthony. Anthony oversees arctic observatories in Alaska and Russia to monitor the long-lasting impact of climate change.

Anthony commented: “The Arctic is literally melting before our eyes. We estimate that up to 10% of the projected global warming this century could come from thawing permafrost, and that affects the entire Earth. What happens in the Arctic does not stay in the Arctic. Our choices really do matter in work and in life. 

“And when businesses and people make smart decisions about what technology we use, that will also make a positive difference for our environment.”

Saving energy is essential in the fight against global warming, but numerous technologies in both businesses and homes consume significant volumes of energy daily. Epson’s range of printers with heat-free technology is designed to buck this trend, reducing environmental impact by using low energy and few replacement parts.

Epson global president Yasunori Ogawa says, “Sustainability is at the heart of everything we do at Epson, and we are committed to not only lowering our own environmental footprint but helping customers to do so too. 

“We hope to make a difference in overcoming global environmental issues with our customers and business partners through our technologies.”

Tying in with their ‘Turn Down the Heat’ campaign Epson has launched two new EcoTank Pro cartridge-free printers. These models are designed for high-productivity home offices. The new Heat-Free EcoTank Pro ET-5150 and EcoTank Pro ET-5170 models provide home offices and small businesses with a more affordable EcoTank Pro option for high-speed, high-volume, cartridge-free printing.

Epson Australia managing director Craig Heckenberg said, “The way we live and work has truly changed, and not just in the short-term. As people adapt to this new reality, it’s important to have technology tools that not only ease the transition but enable productivity, efficiency and help generate revenue. 

“EcoTank Pro printers ensure small office, home office, and business professionals can take full advantage of the benefits cartridge-free printers provide. They are also much better for the environment than laser printers.”

Epson has also launched two new heat-free, cartridge-free premium EcoTank Photo models. Perfect for keen amateur photographers, the wireless, multi-function EcoTank Photo ET-8500 and ET-8550 use 6 colour Epson Claria ET Premium inks, can print up to 2,300 high-quality photos or 6,700 pages in black and white or 6,200 pages in colour with one set of ink bottles. 

These printers feature Epson’s patented Micro Piezo Heat-Free Technology for high-speed photo printing, with greatly reduced energy consumption. 

As well as designing new products with climate change in mind, Epson aims to become carbon negative and eliminate the use of exhaustible underground resources such as oil and metal by 2050.

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