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DSpark & Visa merge mobility & transaction data for enhanced analytics
Tue, 12th Dec 2023

DSpark, an NCS subsidiary specialising in precise and privacy-conscious geospatial mobility data, has unveiled a new partnership with Visa. The collaboration aims to merge anonymous mobility and depersonalised, aggregated transactional data, giving businesses a more comprehensive insight into customer behaviour.

The initiative will give companies a unified mobility vision and depersonalised spend data analytics. The data will offer businesses enhanced decision-making capabilities, drawing on consumer visitation to particular areas and cumulative transactional value.

The move is expected to prove particularly beneficial to organisations in the tourism, retail, commercial property, and government sectors, which can use this data to improve business strategies, increase returns on investment, reduce risks, and identify new potential growth paths.

Paul Rybicki, CEO of DSpark, expressed great pride in announcing their partnership with Visa, highlighting it as a significant milestone in data analytics. He emphasised the shared dedication to innovation and a joint enthusiasm for exploring new possibilities. Rybicki sees the collaboration as an opportunity to combine mobility and spending data, creating a potent fusion that opens up fresh possibilities for clients and fosters a more collaborative future.

Paul Rybicki said, "We are immensely proud to announce our partnership with Visa, marking a milestone in the evolution of data analytics. This collaboration stands as a testament to our mutual commitment to innovation and our passion for unlocking new possibilities."

"Together, we are poised to create a powerful and unique fusion of mobility and spend data, presenting new possibilities for our clients and making tomorrow more collaborative than ever before."

David Peacock, Head of Visa Consulting and Analytics for Australia, New Zealand, and South Pacific, sees the partnership as a valuable collaboration that will offer local organisations a more comprehensive perspective through data-driven solutions and actionable insights. According to Peacock, this collaboration empowers individual organisations to make strategic decisions that go beyond their immediate scope, ultimately enabling them to serve their customers better.

Peacock commented, "This is an exciting partnership which will provide local organisations with a much broader perspective based on data-driven solutions and actionable insights. Visa's collaboration with Dspark empowers individual organisations to see beyond their direct purview, to make strategic decisions which can serve their customers better."

Tom Verhelst, Director of Relational Insights Data Lab, Griffith University, addressed the advantages of integrating DSpark's comprehensive mobility patterns with Visa's depersonalised spend dataset. "By integrating DSpark's comprehensive mobility patterns with Visa's depersonalised spend dataset, businesses and government organisations are able to tap into data that is more precise than ever before," he said. 

"Access to data with increased precision allows organisations to see what the outcomes of their marketing and business strategies are, while previously they would have had to rely on methods that were tedious and inefficient."

"Organisations can expect to see greater ROI on their spend with the ability to make decisions about marketing and operational strategy that are based on data," said Tom Verhelst. 

The amalgamated vision of anonymous mobility and depersonalised, aggregated transaction data is now available to organisations, set to enhance or replace existing solutions currently supported by NCS Australia.