ChannelLife Australia - Digital strategies market $97 billion goldmine

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Digital strategies market $97 billion goldmine

The total digital strategy services market will be a $97 billion worldwide opportunity by 2019, according to new forecasts from IDC.

IDC says the proportion of digital related consulting engagements will increase from about half of all business and IT consulting engagements in 2013-2015, to approximately 80% of all engagements in 2019, driving the total market for Digital Strategy services to over $97 billion worldwide by 2019.

Digital Strategy services align the adoption of social, mobile, analytics, next generation security, Internet of Things and cloud technologies with measurable business value outcomes.

The analyst firm says digital strategy consulting services play an essential role in establishing the leadership and vision, the goals, the business architecture and organisational model, talent requirements, and data and technology priorities necessary to execute successful digital enterprise initiatives.

"As digitisation alters the nature of business, competition, supply and servicing operations, a growing number organisations of all sizes and maturities will adopt elements of a digital strategy to create and/or maintain a brand, product, and operational advantage,” explains Michael Versace, research director, Digital Strategy Research at IDC.

“As more firms adopt digital strategies, consulting engagements must contain a larger digital strategy services capability," he says.

IDC outlines specific areas that are impacting demand for digital strategic services, including:

• Agility and growth as fuel for digital strategies

• Technologies and data becoming strategic business assets

• Digital talent

• Slowing pace of IT productivity

"A big question in the digital strategy consulting services market is around business risk taking: Is now the time to execute more innovative business methods or operational 'experiments'? Or to expand and diversify digital services, offerings, and technical capabilities, as well as client demographics?,” Versace says.

“The question remains one of how best to hedge against fluctuations in demand, execution risk, the broadening capability of digital pure plays, and the digital aspirations of traditional IT consulting and systems integrators.”

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