Digital Balance partners with Insider for advanced personalisation

Digital Balance has entered into a partnership with Insider, a personalisation platform. The collaboration aims to enhance customer engagement through advanced personalisation technology. This partnership comes at a time when industry research, such as a recent study by McKinsey, suggests that personalisation will be key to marketing success within the next five years. Australian businesses have already started to recognise the need to meet growing consumer expectations for personalised brand communications.

Insider’s platform offers various advanced features, including AI-powered personalisation, predictive analytics, marketing automation, and experimentation capabilities. Global brands like Adidas, Lexus, and Coca-Cola currently use Insider’s services. Within Australia, clients include Dan Murphys, Myer, and Big W, showcasing the platform's wide acceptance and application across various sectors.

Digital Balance will leverage Insider’s technology to enhance its own suite of client offerings. The company plans to implement the technology to automate and personalise customer journeys, allowing for tailored messaging and engagement across multiple communication channels.

Richard Taylor, Managing Director at Digital Balance, commented on the partnership: “Partnering with Insider allows us to deepen our commitment to delivering exceptional marketing strategies tailored precisely to each client's needs. By integrating Insider’s cutting-edge personalisation and customer activation technology, we can offer our clients enhanced digital experiences and actionable insights that drive real business outcomes.”

Dean Smith, Head of Channel/Alliances for Australia and New Zealand at Insider, also expressed enthusiasm for the partnership. “We’re excited to partner with an independent consultancy that can assist with client onboarding, system configuration, experimentation recommendations, and training,” Smith remarked. The partnership is seen as a way to complement Insider’s offering with dedicated support from Digital Balance, aimed at streamlining the onboarding process and optimising client use of the platform.

Digital Balance, known for its comprehensive data-driven solutions for marketing professionals, including robust analytics and precise data management, has clients such as Australia Post, Kogan, RACV, Pernod Ricard, and Tourism Western Australia. The partnership with Insider is expected to reinforce Digital Balance’s commitment to providing state-of-the-art marketing strategies backed by advanced technology.

Insider is recognised as an AI-native platform enabling individualised, cross-channel customer experiences. By connecting data across different platforms and channels and utilising AI to predict future customer behaviour, Insider automates cross-channel customer journeys from a single platform designed to be as unique as each customer.