Dicker Data is ramping up its partner rewards with the launch of a software rewards program which will see resellers reaping rewards not just for sales, but for attendance at events and training.

The Software Studio partner reward program will see resellers of the distributor's software products earning points on sales transacted, with individual staff of reseller organisations able to earn individual points on non-sales activities including training, event attendance and other promotional offers.

The points will be able to be redeemed for a range of rewards, via an online catalogue.

Ben Johnson, Dicker Data general manager of marketing and strategy, says through Software Studio – which he dubs ‘an exciting new initiative' – Dicker Data is looking to not only reward partners for their software sales, but also incentivise them to deepen their skill-sets through comprehensive training and enablement materials.

Participating vendors will be able to recruit and ‘empower' individual partners and programmatically grow their sales across Dicker Data's 5000+ strong active reseller base, nationwide.

Dicker Data introduced 11 new vendors across its Australian and New Zealand operations last year, with its portfolio including the likes of SAP, Symantec, StorageCraft, Hewlett Packard Enterprise and Dell.

The loyalty program is being managed by Australian loyalty provider Hachiko.