Dicker Data is aiming to capitalise on the growing DX and IoT markets with the launch of a new enterprise data business unit, and the signing of a distribution deal with Hitachi Data Systems.

The HDS deal sees Dicker Data providing Hitachi Data Systems' data, operational technology, IT and IoT offerings in a move the distributor says enables resellers to offer differntiated infrastructure, content, cloud, IoT and analytics solutions to mid-market and enterprise customers.

Meanwhile the new enterprise data business division is designed to ‘help partners go to market with pre-integrated, end-to-end solutiosn that simplify the complex IT sales cycle and deliver faster and better data management solutions to support digital business outcomes for customers'.

In May Dicker Dat added both the full Dell EMC storage range and Pure Storage to its local lineup.

David Dicker, Dicker Data chairman and chief executive, says the Hitachi Data Systems deal further strengthens the distributor's portfolio and wil provide mid market and enterprise customers ‘with yet another alternative solution set'.

“We are also aligning our transformation journeys with the needs and priorities of our reseller partners,” Dicker says.

“Our enterprise data business unit is designed to offer unprecented opportunities for partners to capitalise on the growing digital transformation market and lead with innovative solutions for the internet of things.

Phil Teague, Hitachi Data Systems  Australia and New Zealand industry and alliances solutions director, says enterprises are seeking trusted partners to help them navigate the journey to digital transformation and IoT, which they are turning to to accelerate innovation, improve efficiencies, extend competitive advantages and increase mobility and business agility.

“With a shared vision and strategy to simplify and accelerate the digital transformation and IoT journey for customers across Australia, Hitachi Data Systems and Dicker Data can be those partners,” Teague says.