Story image

Dicker Data joins Aussie Microsoft Surface distie lineup

25 Oct 16

Dicker Data become a commercial distributor for Microsoft’s full range of Surface Pro 4 and Surface book offerings in a deal which will see the distie ‘actively targeting’ former Express Online Apple resellers.

David Dicker, Dicker Data chief executive and chairman, says Dicker Data has seen ‘strong demand’ for Microsoft Surface products since they launched in Australia.

“As such, it will be satisfying to be able to service that demand and drive additional profitability for our business,” Dicker says.

“We have many Apple resellers on our books who used to trade with the Express Online organisation prior to our acquisition and we’ll be actively targeting them with the Microsoft Surface offering,” he adds.

Brett Murray, Microsoft Australia director Surface commercial channel, says Dicker Data will help Microsoft ‘expand our market presence in country’.

“We are excited to confirm Dicker Data as a new Surface distribution partner in Australia,” Murray says.

Dicker Data joins current Surface distributors Ingram Micro and Synnex, and began its Microsoft Surface distribution yesterday.

Hillstone CTO's 2019 security predictions
Hillstone Networks CTO Tim Liu shares what key developments could be expected in the areas of security compliance, cloud, security, AI and IoT.
Can it be trusted? Huawei’s founder speaks out
Ren Zhengfei spoke candidly in a recent media roundtable about security, 5G, his daughter’s detainment, the USA, and the West’s perception of Huawei.
Oracle Java Card update boosts security for IoT devices
"Java Card 3.1 is very significant to the Internet of Things, bringing interoperability, security and flexibility to a fast-growing market currently lacking high-security and flexible edge security solutions."
How SMBs can use data to drive business outcomes
With the right technology, companies can capture consumer, sales, and expense data, and use it to evaluate and construct future plans.
Survey shows that IoT is RoI across Asia Pacific
A recent Frost & Sullivan survey across Australia, Hong Kong and Singapore shows that IoT deployment improves business metrics by around 12%.
IDC: Aussie spending on IT Services to hit $23.5B by 2023
the project-oriented market which is predicted to achieve the highest CAGR through to 2023; though no market is expected to decline
Sophos hires ex-McAfee SVP Gavin Struther
After 16 years as the APAC senior vice president and president for McAfee, Struthers is now heading the APJ arm of Sophos.
Security platform provider Deep Instinct expands local presence
The company has made two A/NZ specific leadership hires and formed several partnerships with organisations in the region.