David Phillips joins SmartBear as SVP to boost customer success

SmartBear has announced the appointment of David Phillips as the Senior Vice President (SVP) of Customer Retention and Technical Sales Engineering.

This appointment comes as the company seeks to strengthen its investment in customer success with Phillips bringing over two decades of experience in customer focus and growth strategies. He joins SmartBear from 3Play Media, where he served as Senior Vice President of Sales and Customer Success.

Melissa Campbell, Chief Revenue Officer at SmartBear, commented on the new appointment, stating, "David's deep understanding of the customer journey and proven track record in customer retention, success programs, and strategic planning make him the ideal leader for our sales engineering and customer success teams. In today's AI-driven software development landscape, David's expertise focused on growth, accountability, and results will be invaluable as we continue driving customer strategy at SmartBear during these unprecedented times."

Phillips is recognised for his ability to lead cross-functional teams aimed at boosting revenue and discovering new markets. He is known for nurturing relationships with clients and partners to expand company reach. His previous roles include Chief Revenue Officer at Alyce, where he helped sales and marketing teams establish meaningful connections with their prospects, customers, and partners through corporate gifting. He has also played pivotal roles in companies like Quickbase, LogMeIn, Monster Worldwide, and Oracle USA, contributing to significant revenue growth driven by a focus on customer success.

On his new role at SmartBear, Phillips remarked, "In today's competitive environment, companies that effectively demonstrate value and differentiation cultivate long-term, mutually beneficial relationships. We will continue to showcase SmartBear's unique strengths in empowering development teams to deliver exceptional software. As a leader, I've always been dedicated to building a culture of success which fuels performance. I'm excited to further develop a team where curiosity thrives, daily coaching inspires growth, and a competitive spirit leads to outstanding results—while enhancing customer engagement, integrating feedback, and ensuring mutual success for SmartBear and our customers."

SmartBear continues to explore new avenues in software quality and visibility solutions, especially in the AI-powered development era. The company's platform includes various solution hubs like SmartBear API Hub, SmartBear Insight Hub, and SmartBear Test Hub, featuring the AI capability known as HaloAI. These tools aim to provide development teams with the necessary visibility and automation to ensure end-to-end software quality.

The company is trusted by over 16 million developers, testers, and software engineers worldwide. It serves more than 32,000 organisations, including prominent names such as Adobe, JetBlue, FedEx, and Microsoft. SmartBear emphasises its commitment to ethical corporate practices, responsible AI, and social responsibility, aiming to deliver technology that improves our increasingly tech-driven world. This approach is integral to how the company engages with its broad, active peer-to-peer community.

SmartBear has also announced the availability of various positions across sales and customer success, indicating a continuous commitment to expanding its talent pool to better serve their customers' needs.