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David Jones boosts staff training with YOOBIC app deployment
Thu, 1st Feb 2024

The Australian luxury department store David Jones has successfully deployed the YOOBIC digital workplace app among its 9,000 workforce members at 42 retail stores, including a support centre and a distribution centre. The digital transformation aims to augment employee experiences alongside staff training, particularly targeting companies with major deskless employee frontlines.

The company has also received the esteemed accolade, The Retail Technology Innovation Hubs 2023 Digital Transformation Project of the Year Award, in recognition of their collaborative efforts with YOOBIC to revolutionise communications, task management, and staff education amongst frontline teams.

Deployment of the YOOBIC platform equipped nearly 9,000 David Jones team members with the capacity to consolidate workflows, formulate targeted content and real-time learning opportunities, and substantially amplify the productivity levels within their teams.

Kate Bergin, Director of Omnichannel at David Jones, noted, "Since opening our doors in 1838, David Jones has remained at the forefront of retail innovation. By partnering with YOOBIC, we're building on that tradition by providing store teams with the powerful mobile-first tools they need to collaborate effectively, work efficiently, and deliver seamless service and experiences for our customers."

Prior to collaborating with YOOBIC, the existing digital tools at David Jones offered limited mobile access and lacked targeted learning functionalities. This resulted in fragmented systems, insufficient transparency for managers, and hurdles in keeping stores updated. The need to boost the employee experience and empower staff members to provide inspiring customer service was recognised by the team at David Jones.

The alliance with YOOBIC allowed David Jones to leverage top-tier content-targeting and newsfeed tools, transforming frontline communication by reducing irrelevant messages and helping teams remain focused on providing value. The digitisation of task-tracking, coupled with the agile delivery of bite-sized upskilling resources and learning through a mobile platform, created a user-friendly, engaging experience that enables the staff to elevate their skills whilst remaining on the sales floor.

Some impressive results of this transformative move include over 90% compliance from digitised workflows, completion of 50,000+ tasks with an 88% completion rate, consumption of over 4,000 learning hours via interactive courses, and over half a million content views on the newsfeed, resulting in high engagement. The adoption of YOOBIC's sophisticated reporting and automation tools also saw a marked transformation for the leaders at David Jones, allowing them to initiate fresh strategies more swiftly whilst dedicating less time to administrative tasks and allotting more for coaching and developing team members.

Bergin further stated, "We knew we needed a modern digital workplace solution to enhance our team member experience and empower them to deliver service like no other, and that's exactly what YOOBIC delivered. YOOBIC integrated into our workflows with ease and has significantly improved the way we communicate with our teams."

Fabrice Haiat, YOOBIC CEO and Co-Founder, expressed his pride in the successful transformation. He commented, "At YOOBIC, we're committed to helping organisations unlock the full potential of their frontline teams. We're delighted to see David Jones honoured for their successful digital transformation project, and we're proud to have helped them empower their employees and build a powerful foundation for future growth."