Story image

Cisco taps ex-Microsoft talent for APJ vice-president role

01 Nov 2017

Cisco has announced the appointment of Mark Phibbs as its new vice president of marketing and communications for Asia Pacific and Japan (APJ).

Phibbs has more than 25 years’ international experience in the IT industry under his belt and will be responsible for the Cisco marketing team across 18 countries in the region.

The company says Phibbs will help the company expand from its core as a networking technology provider to a multi-faceted supplier of security, collaboration, data centre, cloud and Internet of Things (IoT) solutions.

On his appointment, Phibbs says, “As a leading global technology company, Cisco is well-placed to reinvent the way data is collected, protected and analysed.

“It only makes sense that our marketing efforts follow suit, and focus on delighting customers through responsive, real-time, personalised messages and experiences that add value whenever they choose to engage with us,” he says.

“I’m excited to have been invited to be part of this journey, and I look forward to leading a modern marketing team and helping to further grow the Cisco brand.”

Phibbs has held various marketing and leadership roles across Europe, Middle East and Africa (EMEA) and APJ at global corporations including IBM, Microsoft and most recently Adobe, where he served as Vice President of Marketing, EMEA.

Cisco says Phibbs is a passionate advocate of digital and data-driven marketing, playing an integral role in helping Adobe move to Software-as-a-Service (SaaS) and cloud-based solutions.

Karen Walker, Cisco senior vice-president and chief marketing officer says, “We’re delighted to be welcoming Mark to the Cisco team.

“His extensive background in digital disruption and improving the customer experience will be a great asset as we develop new initiatives to engage and inspire audiences, old and new.”

TechOne bringing solar lights to students in need
The company is partnering with charity SolarBuddy to bring solar-powered lights to children in energy poverty to alleviate study stress after dark.
Universal Robots aims for A/NZ growth with new hire
Peter Hern takes on the role of leading customer support, sales and partner development for Universal Robots in Australia and New Zealand.
CylancePROTECT now available on AWS Marketplace
Customers now have access to CylancePROTECT for AI-driven protection across all Windows, Mac, and Linux (including Amazon Linux) instances.
Nlyte celebrates record year and new board chairman
The company recently announced a strong 2018 calendar year after adding more new customers than any other year in its 15-year history. 
Gartner’s top 10 data and analytics trends for 2019
Data is the fuel for the modern world, and analytics the engine. Gartner has compiled the top 10 trends to watch this year.
D-Link A/NZ launches new home wireless surveillance kit
The Omna Wire-Free Full HD cameras and accompanying Wi-Fi Hub offer a number of new features, including Alexa/Assistant support.
Interview: What you can expect from LogicMonitor's APAC expansion
LogicMonitor is a provider of SaaS-based infrastructure monitoring software for hybrid IT environments – and it has big plans to shake up Asia Pacific this year.
Cryptomining apps discovered on Microsoft’s app store
It is believed that the eight apps were likely developed by the same person or group.