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BYOD fuelling growth in workspace aggregator sector

22 Jun 16

The increasing popularity of Bring Your Own Device policies is fuelling growth in the global workspace aggregator market, according to Technavio, who anticipates the market to grow by 12% between 2016 and 2020.

The increasing number of mobile devices and the increased internet use on mobile devices combined with growing adoption of BYOD and enterprise mobility is driving growth, the analyst firm explains.

According to the analysis, the market is fragmented with the presence of many multinational vendors. Technavio predicts established workspace aggregator vendors will acquire smaller vendors to expand their product portfolio and increase market shares.

Competition in the market is expected to intensify as the vendors are focusing on improving their delivery models with latest technologies. Several pure-play players are also predicted to enter this market during the forecast period.

Leading vendors include Citrix Systems, Good Technology, MobileIron, VMware, SAP, Apperian, Microsoft, Centrix, ASG software, SOTI, and Symantec, the analyst firm states.

“Of late, the employees demand flexible and dynamic workspaces that offer the liberty to work from any location at any time with any device,” says Amrita Choudhury, lead analyst, ICT. Technavio Research.

“This has propelled organisations to modernise the workplaces to increase productivity. They are replacing traditional desktop and cabin models with modern workspaces that provide flexibility,”she explains.

“Workspace aggregators help modernise the IT virtual infrastructure so that the user can have a seamless experience with technology.”

By 2020, the mobile device management (MDM) segment is anticipated to be the largest revenue contributing segment in the market and is likely to occupy around 51% of the total market revenue.

MDM improves the functionality and safety of mobile devices used within an enterprise, besides protecting the corporate network. The MDM software permits the delivery of applications, data and configuration settings, and security for such devices. It also includes application management, file management and sharing, data security tools, and support for either a corporate-owned or personally-owned device.

“The growing preference for the BYOD policy and enterprise mobility among enterprises will result in the significant popularity of MDM in the coming years,” adds Choudhury.

The Americas is the largest region in the market and accounted for more than 43% of the overall market share by 2020. Much of the region’s growth comes from the quick adoption of advanced information technologies such as enterprise mobility, identity access management, virtualisation, collaboration, and cloud-based services by businesses and government organisations.

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