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Brenton Smith to lead Software AG's ANZ operations

15 Jun 17

Software AG has snapped up former Dell and Symantec executive, Brenton Smith, to head up its ANZ operations as the company seeks to bolster its local business.

In his role as vice president of Australia and New Zealand, Smith will oversee Software AG’s operations across the two markets and is charged with generating new business for the company’s Digital Business Platform portfolio.

Smith’s previous roles include stints as Symantec’s Pacific managing director and vice president, ANZ managing director and area manager for CA Technologies and, most recently, Singapore based vice president and general manager of Dell Software Group Asia Pacific Japan – now Quest Software.

Smith says his new role sees him focused on driving digital innovation with customers and new businesses who are striving to move ahead quickly in an ever-changing world.

“This is a very exciting time to be joining Software AG as the company builds on the momentum of its successful market adoption of its Digital Business Platform,” Smith says.

“I look forward to engaging with our customers and parters in Australia and New Zealand and working with the entire Software AG team to successfully execute its new go-to-market strategy.”

Mike Saxton, Software AG Asia Pacific and Japan senior vice president, says Smith’s 20-year experience in enterprise software and the communications technology industry, couple with his ‘customer-centric’ mindset will be instrumental in accelerating the adoption of the vendor’s Digital Business Platform.

The platform, based on open standards, is designed to enhance, rather than replace current core IT systems, providing a future proof architecture and enabling companies to build differentiating applications for the digital world.

“[Smith’s] skills in building and leading world-class sales teams will be invaluable as we grow our market share in Australia and New Zealand,” Saxton says.

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