Story image

Bitdefender tightens channel relations through enhanced partner scheme

11 Jan 17

Bitdefender’s global channel partners are set to benefit from an enhanced deal registration that will make it easier to gain additional margin from a new scheme.

The increase, as part of the company’s 2017 Partner Advantage Network, could see margins increase up to double the existing plan, depending on the partner’s status.

Bitdefender says the scheme will allow competitive positioning through a five-star partner program designed to boost performance and increase benefits. The program was launched off the back of Bitdefender’s ‘rapid’ growth and increased channel presence.

Bitdefender’s WorldWide Partner Program manager, Raluca Cosciug, says that the new program will bring together partner skillsets and an alliance with Bitdefender.

 "The partner network membership has more than doubled in the past two years, while the latest awards received from independent channel auditors confirm the high partner satisfaction level with our program,” Cosciug says.

Bitdefender experienced rapid channel growth last year, increasing its channel partner network by 40%.

"A key philosophy at Bitdefender is that continuous success comes when results are directly and generously rewarded. We owe our accelerated growth to our partners too and, by improving the deal registration program, New Opportunity Registration program, we want to tighten our relations even further and help them become more competitive in a challenging market,” Cosciug says.

Bitdefender’s GravityZone has been a key part of the company’s growth in security, targeting both physical and virtual, hybrid infrastructures and on-premise, private and public cloud.

Bitdefender has numerous partners in APAC, including Asiatel, Abco Technologies, Netability, Ace IT, Datacom, ADH Technology Development, Servgate and Advantis Sentra Technology.

WatchGuard appoints new channel distributors in A/NZ
The appointments will enable WatchGuard to expand its regional channel reseller footprint.
Tensions on the rise after Huawei CFO arrest
“Recently our corporate CFO, Meng Wanzhou, was provisionally detained by the Canadian authorities on behalf of the United States of America."
Why the future of IT infrastructure is always on and always available
As more organisations embrace digital business, infrastructure and operations leaders will need to evolve their strategies and skills to keep up.
Juniper simplifies data integration to improve threat detection
Updates to the Juniper Advanced Threat Prevention Appliances leverage third-party firewalls and security data sources.
WatchGuard's global reseller survey finds ransomware top customer fear for 2017
A global survey by WatchGuard has shown that more than 80% of resellers believe their customers are most worried about ransomware and its effects.
IDC: Tablets stay dead, notebooks keep head above water
An IDC report predicts a soft personal PC market, slipping into further decline with the exception of notebooks, gaming PCs, and business PC upgrades.
Deloitte forms alliance with AI analytics company
The strategic partnership aims to combine the companies capabilities to deliver real-time analytics to businesses across Australia.
The 2018 Canalys APAC Channels Forum keynote
There was a lot to unpack at the Canalys APAC Channels Forum keynote. This long-form piece tries to cover all the most relevant points for A/NZ.