Next-generation endpoint security vendor Bit9 + Carbon Black is upping its local play, opening an Australian sales office.

The opening of the office comes as the company establishes an Asia Pacific and Japan headquarters in Singapore and opens sales offices in other key markets in the region.

This week also saw the appointment of Duo NZ as a distributor for the vendor in New Zealand.

Kane Lightowler, Bit9 + Carbon Black's Asia Pacific and Japan managing director, says organisations across the region are making information security a top priority and a core business function.

“The network is not the target of cyber attacks,” Lightowler says.

“The target is an organisation's endpoints – desktops, laptops and servers, including ATMs and point-of-sale systems – which hold the information that cyber criminals, nation-states and hacktivists are so eager to obtain, destroy or monetise.

Bit9 + Carbon Black was recently named by IDC as the market share leader in next generation security, and the company says it's investing heavily in APJ.

“With more than a decade of experience helping customers of all types and sizes to ‘arm their endpoints', Bit9 + Carbon Black is committed to bringing the benefits of our innovative solutions – the Bit9 Security Platform and Carbon Black – to organisations throughout this rapidly growing region,” Lightowler says.