ChannelLife Australia - Belkin’s WeMo products hit Bunnings hardware

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Belkin’s WeMo products hit Bunnings hardware

Belkin’s home automation products, marketed under the WeMo brand, will now be stocked in Bunnings hardware stores. The deal will see the WeMo products will be sold through more than 160 Bunnings stores nationally.

Although other home automation gear has been available through hardware stores in the past, this move is a clear signal that home automation gear is moving away from the realm of “techie users” into the consumer electronics space.

The roll out will be complemented by a consumer education program focussing on the lifestyle benefits that can be delivered via smart devices. The goal is to bring the ‘Internet of Things’ to Australians in an accessible, affordable way.

The WeMo line of products uses Android and iOS smartphones as a remote control for household devices. The app allows users to access and govern their home from anywhere in the world. As well as light switches and light bulbs, the range includes security cameras.

Globally, Belkin’s data forecasts this segment being worth over $50B as consumers embrace the IoT.

Stephanie Ogden, the managing director for Belkin ANZ says, “We believe that WeMo is the ‘on-ramp’ to the Internet of Things, and will play a key role in connecting consumers, delivering what might otherwise be a complex or daunting situation in a very approachable and cost-effective experience”.

The WeMo range being rolled out into Bunnings will include DIY products including the WeMo Switch, Switch+Motion and WeMo Light Bulb. Additional products requiring assistance from an electrician include the WeMo Light Switch and newly released Wemo Maker. The future range of home sensors, energy and water management devices will also be introduced in the coming months.

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