Australian interest in fine art remains strong despite ongoing cost-of-living pressures, according to new research commissioned by Samsung. The survey shows that Australians maintain a desire for cultural enrichment and continue to prioritise exposure to art both in the home and in public spaces.
Art aspiration
According to the findings, 34% of Australians dream of travelling to Paris to visit The Louvre. This desire rises to 48% among respondents aged 25 to 35. Additionally, nearly half (48%) in the 25 to 35 age group express aspirations to own a famous piece of art, although many acknowledge this ambition may not be realistic.
The research highlights a broad appreciation for experiencing fine art daily. Forty-five per cent of Australians say they would like to have more art in their homes. Meanwhile, 38% report enjoying visits to galleries on weekends to relax and seek inspiration.
Art in the home
Simon Howe, Director of Audio Visual at Samsung Australia, stated that providing access to world-class art within Australian homes is a key objective. He cited the evolution of Samsung's Art TV range and Art Store, which launched in 2017 and are now available in 90% of the brand's 2025 TV line-up.
"The Frame TV and the Art Store were a revolutionary pairing that brought the calibre of MoMA, The Met, and Tate Modern into Australian living rooms," said Mr. Howe. "The aim was to provide Australians with a virtual pass to access works from the world's most talented artists spread across various countries, all from the comfort of home. Today, Australians purchase more Frame TVs per capita than any other country reflecting a local appreciation for fine arts and culture steeped in human creativity."
Mr Howe said the company's goal is to make art more accessible and personalised for everyday life. "Australians are increasingly looking to the technology in their homes not just for function, but to elevate their living spaces and reflect personal style. We also know people want to feel relaxed and inspired at home - and art plays a huge role in creating that atmosphere," said Howe.
Technology and taste
Samsung's current Art Store features over 3,000 pieces from more than 800 artists and 70 international galleries and museums. Australian artists, including Mulga and Sarrita King, feature alongside collections curated from events such as the 2025 Art Basel Paris Fair. The platform is available on select models across Samsung's Neo QLED, QLED 8K and 4K TVs, with display sizes ranging from 43 to 115 inches.
The company has introduced new features such as the Wireless One Connect Box and Glare-Free coating, available on premium models including the Frame Pro and Neo QLED QN990F. These additions enable the TVs to display art without visible cables, offering a gallery-style presentation in domestic settings.
Views on AI art
The survey found that 60% of Australians are concerned about generative AI art, perceiving it as a potential threat to human creativity and culture. This indicates a preference for authentic, human-made art over algorithmically generated works.
Home appreciation
Receiving compliments on home art is another source of satisfaction, with 46% of respondents saying they appreciate such recognition from visitors.
"With almost half (46%) of our research respondents saying they like when they receive compliments on the art in their home, Samsung will continue to drive the Art TV category forward, bringing new ways for more Australians to feel inspired in their homes," said Howe.
