ChannelLife Australia - Aten inks Australian proAV distribution deal with Madison

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Aten inks Australian proAV distribution deal with Madison

Aten has inked a deal which will see Madison Technologies joining its distributor line up in Australia, handling the vendor's professional AV solutions.

The deal will see Madison Technologies providing Aten professional AV solutions in key vertical markets including broadcasting, telecommunications, retail, security and education, Aten Australia and New Zealand product manager Raymond Lam says.

“Partnering with Madison enables Aten to seamlessly connect with our target customers and provide them with a complete AV solution,” Lam says.

The connectivity and management solutions vendor recently opened its first Australian office, in Sydney, and says partnering with Madison will ensure all customers orders and enquiries are completed quickly and efficiently, Aten says.

Ken Kyle, Madison Technologies general manager broadcast and audio visual, says Aten is expected to quickly become ‘a key supplier’ for the 25-year-old manufacturer and distributor of infrastructure and hardware across cabling, networking, wireless and AV.

“We’re excited to have the Aten brand on board with Madison Technologies," Kyle says. 

"With its complete line of Professional AV products and solutions, we’re confident that Aten will quickly become a key supplier, partnering with us to deliver the latest and smartest AV and KVM technology to our broadcast and integration customers.”

Madison Technologies says the Aten professional AV solutions are complementary to its existing product range and will enhance its offerings in the broadcast and AV market.

Madison’s engineers have undergone ‘rigourous’ technical training in preparation for the deal.

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