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Amperity has been awarded the Communications, Media and Entertainment Partner of the Year Award by Databricks, recognising their significant impact in assisting brands with customer data management and revenue generation. Amperity’s work with Databricks has benefited several brands, including Paramount and Vail Resorts, by optimising customer data value, cutting costs, and enhancing data accessibility.
This accolade was presented during the Databricks Data + AI Summit 2024, highlighting Amperity's role in enhancing Databricks' capacities and addressing customer data challenges. Roger Murff, vice president of technology partners at Databricks, remarked, "In an era where data and AI are pivotal to innovation, Amperitys Lakehouse CDP plays an important role in delivering data intelligence. Together, we enable brands to seamlessly share live data sets without the need for maintaining ETLs or copying data. Through this composable and secure data flow, Amperity and Databricks empower brands to fuel the data-intensive demands of Generative AI and deliver highly personalised experiences with exceptional data quality."
Amperity’s Lakehouse CDP is designed to support composability within the marketing technology sector, offering automated processes for cleansing, enriching, and harmonising customer data. This data is shared with Databricks' Data Intelligence Platform via Delta Sharing, an open, industry-standard protocol, ensuring smooth and secure data flow across a company’s technological infrastructure.
The partnership between Amperity and Databricks enables brands to adopt a more advanced and strategic approach to managing customer data. This collaboration aims to create an era of data-driven marketing where insights can be readily translated into practical strategies to boost engagement, loyalty, and revenue.
Derek Slager, co-founder and CTO at Amperity, expressed his enthusiasm about the award, stating, "We are thrilled and deeply honoured to receive the Communications, Media and Entertainment Partner of the Year award from Databricks. This recognition is a testament to the incredible value our collaboration has delivered to our shared customers. By combining Amperity's unified customer data foundation with Databricks' powerful data intelligence platform, we've empowered brands to unlock transformative insights and personalise customer experiences like never before. As we look ahead, we're excited to further strengthen our partnership by redefining what's possible in customer engagement and to help our clients turn complex data into business value."
Amperity's approach includes automated data cleansing, enrichment, and harmonisation processes, which facilitate the sharing of customer data with Databricks' platform. This approach aims to allow brands to efficiently turn complex data into actionable business insights, thereby improving customer engagement strategies.
Paramount and Vail Resorts are among the notable brands that have seen tangible benefits from the Amperity and Databricks collaboration. These companies have utilised the shared data capabilities to streamline their internal processes, leading to cost savings and enhanced data utilisation for better customer insights.
