Amaysim appoints Vir Inder Nath as VP amid big expansion plans

Australian mobile service provider amaysim has appointed Vir Inder Nath as its new Vice President. The announcement coincides with the company’s plans to expand its services into the fixed home category by launching nbn Home Internet.

Vir Inder Nath brings almost two decades of experience in the broadband sector to his new role. His tenure at Airtel India as CEO saw him expand the company’s broadband business from under 80 cities to over 1,000. Matt Williams, Managing Director of Customer Solutions at Optus, expressed enthusiasm about Nath's appointment: “We are thrilled to welcome Vir Inder Nath to the Optus business as the VP of amaysim and Challenger Brands. Vir's relentless challenger spirit and extensive international experience in the telco industry will be a game-changer for our brands.”

In his new capacity, Nath will oversee the amaysim, Coles Mobile, and Catch Connect brands under the Optus Challenger Brands portfolio. He will be tasked with driving growth, challenging market dynamics, and delivering increased value to Australian consumers. Highlighting the strategic vision for amaysim, Nath said, “This transformative move will elevate amaysim from a mobile-only provider to a full-service telco as it continues to deliver exceptional value and affordable freedom that millions of Aussies have come to love.”

amaysim has experienced significant growth since joining the Optus business over three years ago, with a 25% increase in its customer base, surpassing 1.5 million subscribers. The company also reports the lowest Telecommunications Industry Ombudsman (TIO) complaints score in the industry.

Vir Inder Nath's impressive portfolio includes managing projects with turnovers approximating AUD $1 billion and leading cross-functional collaborations across R&D, networks, and engineering teams. His work earned him the prestigious Bharti Airtel Chairman's Award multiple times. His responsibilities at Airtel included the expansive growth of the broadband business, leveraging technological solutions and strategic partnerships.

The company's entry into the nbn home internet segment comes as the latest figures from the Australian Communications and Media Authority (ACMA) show that 81% of Australian households have adopted nbn connections. According to the Australian Bureau of Statistics (ABS), the rising cost-of-living pressures, reflected in significant increases across various sectors, have intensified demand for high-quality, affordable internet services.

In stepping into the fixed home internet market, amaysim plans to offer seamless connectivity, affordable plans, advanced technology, and customer-centric support. As the company states, “With amaysim nbn Home Internet, speed doesn't have to be expensive.” The planned services will cater to a range of needs, from streaming and gaming to working from home, all designed around customer insights and feedback with AI-driven solutions for enhanced support.

The expansion under Vir Inder Nath's leadership is seen as a pivotal moment for the company. By challenging the market status quo and providing affordable, fast, and reliable internet solutions, amaysim aims to bolster its customer-first approach. This new initiative is described as a continuation of amaysim’s heritage as a challenger brand, having entered the market over a decade ago with a focus on providing value-driven mobile services.

The launch of amaysim nbn Home Internet marks the beginning of the company’s extensive growth plans, promising significant developments for its existing suite of products, including mobile plans and devices. The project aims to ensure Australians have access to affordable, high-quality home internet services, augmenting amaysim's reputation for customer satisfaction and value for money.

With Nath at the helm and the company's expansion into the fixed home category, amaysim is set to enter a new era of growth, maintaining its customer-first ethos while striving to provide affordable essential services in a competitive market landscape.