Access4 appoints Greg Round as Head of Strategic Partnerships
Access4 has announced the appointment of Greg Round to the newly created role of Head of Strategic Partnerships. Based in Melbourne, Round will lead Access4's new bids and tenders team, supporting partners in identifying and securing private and public contracts within the enterprise and government sectors. The detailed structure of this new team will be unveiled at Access4's annual partner conference in Queenstown later this month.
Greg Round brings over 25 years of experience in new business development and channel partner management within the IT industry. Prior to joining Access4, he served as Regional Manager - Channels & Alliances at Oracle, overseeing the company's Australian and New Zealand channels and industry alliances within its Enterprise Communications Division. His professional background also includes more than a decade at Symbio, where he held several roles such as General Manager for Commercial and Strategy, General Manager Enterprise and Government, and Manager of Partner Solutions.
During his tenure at Symbio, Round was responsible for strategic planning, sales, account management, and channel partner activities. He led a solution-driven sales team that combined product development with commercial sales, focusing on customer requirements through consultation and tender processes to develop innovative solutions and channel strategies. Round's early career involved roles at Alloy Computer Products in OEM and IT channel distribution.
Tim Jackson, Managing Director at Access4, stated, "Greg is an experienced and trusted identity within the Australian ICT industry, and we believe his experience, network, and leadership will be invaluable to our partner community as we launch this new initiative. Greg’s track record in working across government and enterprise positions him well for Access4’s next horizon of growth and innovation. The complexities faced in large bids and tenders, complemented with our IP in bringing cloud communication solutions to market, make for a great foundation for Greg to work with. Greg will build out our framework and systems to empower partners to be competitive in these sales processes and be an extension of their sales and marketing team.”
Greg Round expressed enthusiasm about his new role, stating, “Access4 is committed to building trusted relationships with vendor alliance partners to ensure channel-focused customer success. We look forward to working with partners to fulfil their key market objectives in driving new business, establishing a competitive advantage, and creating demonstrable business value through our portfolio of best-in-class, market-leading cloud communications solutions.”
Round continued, “We have an exceptional base of partners recognised for their adoption of innovative products and strong customer relationships, and I am excited to build on our mutual success and market momentum by helping them to meet their full potential in success within major customer bids. Advising on pricing strategies and contract governance as well as promoting these wins back into the industry and vendors will be key focus areas." He added that the company’s dedication to innovation and partner success sets a strong stage for future growth.
