Story image

Accenture ups design and creative capabilities with new acquisition

10 May 17

Accenture has continued its acquisition blitz, snapping up creative agency The Monkeys and design business Maud, as the company looks to build out its digital interactive capabilities across ANZ.

Sydney based The Monkeys has 130 employees and provides offerings across advertising, entertainment, technology and design, with a client base that includes Telstra, Livestock Australia, Qantas and

Accenture says the acquisition, for an undisclosed sum, will strengthen the customer experience capabilities of Accenture Interactive, Accenture’s digital agency.

It says the deal bolsters the digital customer transformation services Accenture Interactive provides to chief marketing officers and chief digital officers, from creative to technology, spanning experience design, marketing, content and commerce.

Brian Whipple, head of Accenture Interactive, says customer experience is the new battleground.

“This acquisition will enable Accenture Interactive to integrate creative excellence with digital customer experience delivery,” Whipple says.

“Together, we’re bringing our unique model to the market: part creative agency, part business consultancy and part technology powerhouse – all focused on creating the best customer experiences on the planet.”

Michael Buckley, Accenture Interactive Australia and New Zealand head, says “This acquisition further differentiates Accenture Interactive as a new breed of agency providing CMOs with innovative thinking and a new set of connected capabilities to win in today’s experience-led economy.”

The Monkey’s senior management, including chief executive mark Green, chief creative officers Justin Drape and Scott Nowell and Maud chief creative officer David Park will continue in their current roles and take on expanded Accenture Interactive leadership positions.

Green says the deal enables the company to ‘dramatically’ enhance its ability to connect brand stratgy and creative all the way through to customer experience delivery.

The deal is the twelfth acquisition for Accenture Interactive since 2013.

One Identity a Visionary in Magic Quad for PAM
One Identity was recognised in the Gartner Magic Quadrant for Privileged Access Management for completeness of vision and ability to execute.
Accenture 'largest Oracle Cloud integrator in A/NZ'
Accenture has bought out Oracle Software-as-a-Service provider PrimeQ, which now makes Accenture the largest Oracle Cloud systems integrator in Australia and New Zealand.
How to keep network infrastructure secure and available
Two OVH executives have weighed in on how network infrastructure and the challenges in that space will be evolving in the coming year.
White box losing out to brands in 100 GE switching market
H3C, Cisco and Huawei have all gained share in the growing competition in the data centre switching market.
Gartner names newcomer Exabeam a leader in SIEM
The vendor landscape for SIEM is evolving, with recent entrants bringing technologies optimised for analytics use cases.
52mil users affected by Google+’s second data breach
Google+ APIs will be shut down within the next 90 days, and the consumer platform will be disabled in April 2019 instead of August 2019 as originally planned.
Genesys PureCloud generates triple-digit revenue growth year on year
In Australia and New Zealand, the company boosted PureCloud revenue by nearly 100%.
Symantec releases neural network-integrated USB scanning station
Symantec Industrial Control System Protection Neural helps defend against USB-borne cyber attacks on operational technology.