8x8 expands partner program to ANZ

8x8 has expanded its Open Channel Program to include partners from New Zealand and Australia.

The program, which currently includes more than 1000 partners worldwide, enables partners to grow sales of 8x8's portfolio enterprise communications platform, known as the 8x8 Open Communications Platform.

The 8x8 Open Communications Platform brings together voice, team chat, meetings, and contact centre solutions fuelled by shared intelligent communications services like AI-driven expert routing and predictive analytics.

According to 8x8 senior vice president and global channel chief John DeLozier, partners have been instrumental in helping businesses to transform their digital workplaces, particularly as those businesses move on-premise communications and customer engagement to the cloud.

Further, the 8x8 Open Communications Platform provides secure, scalable, and extensible capabilities that are required for organisations to create unique employee and customer experiences at scale.

"The shift to operate-from-anywhere enterprise communications has been elevated to a board-level and c-suite imperative and is a major opportunity globally for the channel. We are investing in the 8x8 Open Channel Program to provide all of the benefits, tools, resources and support required so both our partners and their customers can succeed.

The 8x8 Open Channel Program brings all the company's channel efforts under one enhanced partner program.  It offers new performance-based tiers for Master Agents, Sub Agents and VARs, plus an Authorised level to give new partners an accelerated entrance into the program.

8x8 states that the new program offers:

• Speed to market to get up and running, meet sales targets, and receive compensation faster.
• Enhanced marketing benefits, such as account-based marketing campaigns, intent data marketing, webinar content, etc.
• Expanded tools and resources for partners to seed, grow and manage their business, drive demand, and increase revenue due to improved sales performance.

Further, the 8x8 Open Channel Program ensures that every member of 8x8's channel community, have the necessary resources to thrive. The partner program offers tiered levels of dedicated resources for lead generation and conversion, and customisable, white-gloved marketing campaigns to reach prospects.

The program also includes activities such as blitz days (8x8's channel pipeline generation initiative), account planning, product demos and custom co-branded prospect events. In addition, 8x8's best-in-class partner portal, PartnerXchange, allows partners to manage all customer needs, as well as access deal information, certifications and marketing content.

Perth-based consultancy firm Scope Logic is an 8x8 partner. It was recently awarded Platinum partner status. Scope Logic managing director Oscar Wetherell says, "I am very proud to have our efforts recognised, and look forward to taking our partnership with 8x8 to even greater heights, bringing world-class cloud communications, collaborations, and customer engagements to progressive businesses throughout Australia."